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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Business details such as phone numbers, store hours, payment options, and video are especially relevant to mobile users. YouTube: Smartphone and tablet users alike are active video consumers so YouTube presents a significant opportunity to create...

  2. ModCloth Converts Customers into Brand Evangelists with YouTube

    The ModCloth team is “constantly amazed” at the time and energy users put into videos submitted to the ModCloth video contests. YouTube TrueView video ads allow ModCloth to promote their engaging video content and then analyze its performance.