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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. Doodle 4 Google 2014 Contest has Begun

    Last year, Google received approximately 13,000 Doodle 4 Google submissions. "If I could invent one thing to make the world a better place. This is the thought occupying many young minds right now. The seventh annual Doodle 4 Google contest is...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  4. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    After interviewing the client, analyzing data from form submissions, analytics, email signups, and AdWords, it was determined that prospects were arriving at the site with a "fragile psyche. Despite having a comprehensive website, chock-filled with...