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  1. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Ultimately, we (SES Conference) do see lots more submissions from male speakers but our number of submissions from women are starting to increase," Roth said. At SES New York in March, I organized the first Girls' Night Out for some of the female...

  2. How a Preview Image Increased a Landing Page's Conversion Rate by 359%

    Success Metric: Conversion rate as measured by the number of form submissions over the number of visits to each page. A recent A/B test I ran examined how a preview image on a landing page affects the page’s conversion rate.

  3. Aligning SEO Strategy & Social Media Activity to Build Links

    Based on the new algorithm changes, old school link development tactics like blog commenting, free directory submissions, article submission to generic article sites, and a number of other low value tactics no longer work as they once did and can...

  4. Top 5 Micro-Conversions You Should Measure

    Measure the number of job application form submissions. How many? Many organizations only measure toward one goal. Retail businesses that sell online typically measure completed sales transactions. Service businesses typically measure the...

  5. Link Prospector's Guide to the InAnchor Search Operator

    It's interesting to note the consistency with which folks link out to other sites to demonstrate their "cultural" contributions or submissions. At the prompting of a colleague I recently began experimenting with the "inanchor" advanced search...

  6. Doodle 4 Google 2012 Winner Travels to Pirate Times

    This year, Google received over 114,000 Doodle 4 Google submissions and saw millions of votes cast. It’s the coloring contest that blows all others out of the water. Second-grader Dylan Hoffman of Caledonia, Wisconsin, scored a $30,000 college...