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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    You're at the very tip of the head in terms of quality--most of the scuzzy people take advantage of massive numbers of small, not-very-savvy bloggers who will throw up any submission they receive. So any webmaster can choose to ignore Google's...

  2. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Search Engine Submission On small sites without any tools, you can navigate to each page to make sure they all work. Tools Make sure Google Analytics or the analytics package you’re using, and Google and Bing Webmaster Tools are set up and ready to...

  3. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    You'll also need a similar team for web form submission. You can work at scale using tools such as the bulk checker from Majestic SEO and tools from ahrefs. French has developed a number of tools that identify thousands of opportunities with a...

  4. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Tons of directories, article submission sites, comment spam, link networks, etc. Once I gain access to a client’s analytics reporting and webmaster tools account, I begin analyzing Google organic trending leading up to, and then following, an...