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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.

  2. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    You'll also need a similar team for web form submission. But broken link building won't usually feature in most people's thoughts. That might just be a huge missed opportunity. For the last few months, I've been working on developing a training...

  3. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    But the fact remains that he does moderate every submission made to the website. He personally controls every submission that is posted, unlike mega social media platforms like Facebook, in which owner Mark Zuckerberg has negligible personal...

  4. Aligning SEO Strategy & Social Media Activity to Build Links

    Based on the new algorithm changes, old school link development tactics like blog commenting, free directory submissions, article submission to generic article sites, and a number of other low value tactics no longer work as they once did and can...