SEO News


  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    For example, if a user has completed one page of a sign-up flow, but hasn't submitted their responses, encourage a submission. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those...

  3. SEO Website Audits: Everything You Need to Know Part II

    Reconsideration requests and submission Website SEO Audits - What Are They? The term website SEO audit is a very general one that means anything that the auditor wants it to mean. This means I could be spending hours laboring over every detail of...

  4. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    The fifth-grader spent a day with Google's doodlers to animate her submission, titled "Back to Mother Nature", which was: Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S.

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    You're at the very tip of the head in terms of quality--most of the scuzzy people take advantage of massive numbers of small, not-very-savvy bloggers who will throw up any submission they receive. We've been seeing the writing on the wall for quite...

  6. 21 Ways to Scale Content Promotion for Maximum Exposure

    The same goes for YouTube and other video and content submission services. The more people that see your content, the better chance you have of achieving your goals, be it developing brand awareness or thought leadership, building links, generating...

  7. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Search Engine Submission You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that you got it just right. But this step – the testing – is often ignored before a site goes live.

  8. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    You'll also need a similar team for web form submission. But broken link building won't usually feature in most people's thoughts. That might just be a huge missed opportunity. For the last few months, I've been working on developing a training...