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  1. Attention Digital Marketing Director: Read This for Your Social Media Success

    This includes your graphic designer, developer, PR person, publicist, online media manager, web analytics person, social media manager, subject matter experts and bloggers. You're given the keys with strong expectations that social will just work...

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new Vine service, Motorola's culture, how many hours a day it takes to build a marketing platform, and if he actually invented...

  3. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    The new reality is that the firehose of content consumers receive is highly filtered and curated through the digital connections consumers trust whether they be friends and/or subject matter experts. These are the users with many connections and...

  4. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Their current letter to FTC Chair Jon Leibowitz reiterates their position from last November: “Search is not a government-run utility, established by law and thus subject to bureaucratic oversight. As we have publicly stated previously, the search...