SEO News

Subject Matter Expert

  1. Recovering from Penalties, Penguin, and Panda

    Guest posts at sites that aren't directly related to the industry or subject matter of your business can be a red flag to Google. Content curation without adding expert commentary isn't good for SEO, generally speaking.

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Avoid abusive hashtag highjacking, using a hashtag in a tweet that has no relation to the hashtag subject or event matter. One industry expert says yes. Companies and organizations breaking news via a tweet is the new “normal” of public relations...

  3. Guy Kawasaki Talks Content Marketing, Social & Google+

    I would get on Google+, I would start posting stories and position me as an expert in that niche, in that genre and I would just work two hours a day for nine months on it," Kawasaki said. You can watch the entire interview here, and get additional...

  4. How to Find (and Hire) Quality Freelancers to Write Content & Linkable Assets

    And it goes without saying, but it's worth reiterating, that in their writing they demonstrate a high-level of knowledge or expertise about the targeted subject matter. I like to rate the writers on an overall scale of 1 to 5, identifying strengths...