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Subject Matter Expert

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  1. Recovering from Penalties, Penguin, and Panda

    Guest posts at sites that aren't directly related to the industry or subject matter of your business can be a red flag to Google. Content curation without adding expert commentary isn't good for SEO, generally speaking.

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Avoid abusive hashtag highjacking, using a hashtag in a tweet that has no relation to the hashtag subject or event matter. One industry expert says yes. Companies and organizations breaking news via a tweet is the new “normal” of public relations...

  3. Guy Kawasaki Talks Content Marketing, Social & Google+

    I would get on Google+, I would start posting stories and position me as an expert in that niche, in that genre and I would just work two hours a day for nine months on it," Kawasaki said. You can watch the entire interview here, and get additional...

  4. How to Find (and Hire) Quality Freelancers to Write Content & Linkable Assets

    And it goes without saying, but it's worth reiterating, that in their writing they demonstrate a high-level of knowledge or expertise about the targeted subject matter. I like to rate the writers on an overall scale of 1 to 5, identifying strengths...