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  1. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    If you're paying for links, it's more likely that it's an off-topic or an irrelevant blog post that doesn't really match the subject of the blog itself. Bottom line: if you're doing a guest blogging campaign, you definitely want to do it in...

  2. Google Boldly Rejects UK Privacy Laws in Safari Snooping Case

    Google has told the UK High Court that it isn't subject to UK privacy laws because it is a U.S.company. Claimants in the UK are concerned that the Information Commissioner's Office will not take such a stern line, according to reports.

  3. Attention Digital Marketing Director: Read This for Your Social Media Success

    This includes your graphic designer, developer, PR person, publicist, online media manager, web analytics person, social media manager, subject matter experts and bloggers. Executives who pay attention to the bottom line need to take the time to...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    On most mobile devices you now see this as essentially your 2nd subject line so make it count. Get serious about subject lines & preview text/pre-headers. So then later down the line in your customers' journeys, Fleck went on to say you can start...

  5. How to Create Compelling Content Based on Learning Styles

    Those who learn by verbalizing the subject matter fall into this category and learn best by, for example, reading out notes to process and retain information. Verbal is clearly quite difficult online and content would generally have to be created...

  6. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Ever wanted to make an email subject more fun – you know, maybe turn a subject line like "HR Memo" into "The New Hotness" but didn't know how do it? At least according to Google Nose, one of the latest additions to Google's long line of new...

  7. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    These are the users with many connections and authority on the subject, who will pass on links to your contests, promotions, deals, and other marketing campaigns because they think it will be useful to the people who follow them.