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  1. Localization for International Search Engine Optimization

    If you have people on the ground in your target countries and regions, you should also have them blogging and contributing content on the target domain, subdomain, or subdirectory as well. Rather than simply using a generic search term in the hopes...

  2. Driving Consumer Insights With Mobile Analytics

    Turn on subdomain or multiple TLD tracking. The next step is to turn on subdomain/TLD tracking. Mobile Web: pages, events, goals often on a separate subdomain, etc. Increasingly, your audience is spending time interacting with your brand on mobile...

  3. Killer PPC Ads: The Fundamentals

    For example, subdomain.google.com is not acceptable as the display URL for subdomain2.google.com, although its perfectly fine to use only the google.com part. The competition isn’t kind. There are likely thousands of advertisers in your industry...

  4. World IPv6 Launch: What it Means for Content Owners & SEO

    He doesn’t see any additional risks from spammers as a result of the IPv6 launch, given that they have supported it on their IPv6 subdomain since early 2009, so not much will be changing. The IPv6 address that is set for the AAAA record doesn’t...