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  1. Driving Consumer Insights With Mobile Analytics

    Turn on subdomain or multiple TLD tracking. The next step is to turn on subdomain/TLD tracking. Mobile Web: pages, events, goals often on a separate subdomain, etc. Increasingly, your audience is spending time interacting with your brand on mobile...

  2. Killer PPC Ads: The Fundamentals

    For example, subdomain.google.com is not acceptable as the display URL for subdomain2.google.com, although its perfectly fine to use only the google.com part. The competition isn’t kind. There are likely thousands of advertisers in your industry...

  3. World IPv6 Launch: What it Means for Content Owners & SEO

    He doesn’t see any additional risks from spammers as a result of the IPv6 launch, given that they have supported it on their IPv6 subdomain since early 2009, so not much will be changing. The IPv6 address that is set for the AAAA record doesn’t...

  4. Too Little SEO? Some Characteristics of an Under Optimized Website

    If a link points to http://clientsite.co.uk, that is then distinct from another link which points to the subdomain http://www.clientsite.co.uk thus diluting equity potential. In the past few months Google has really upped the game in terms of...

  5. Link Equity Salvage: 7 Steps for Finding Your Long-Lost Links

    These subdomain-discovery queries, taught to me by Entrepreneur.com's SEO Jack Ngyuen, can help you find possibly-abandoned subdomains from your organization's subdomain-happy heyday of 2005.domain.com domain.com -inurl:www.site:*.domain.com site...

  6. Google Shares 7 Tips With Free Web Hosting Sites to Avoid Penalties

    We’ve seen some web hosts and bulk subdomain services become major sources of malware and spam. Google is constantly on the lookout for spammy websites that don’t add “sufficient value” to its users. For free web hosting services that don’t want to...

  7. New Google Webmaster Tools Notification for Cross-Domain URL Decisions

    In September, they added the Website Health feature and changed how external and internal links are categorized by making subdomain links internal. A post on Google’s Webmaster Central Blog offers information on preventing cross-domain URL issues...