The following URLs, for example, use fr as a subdomain or subdirectory to clearly indicate French content:
http://example.com/fr/nourriture-pour-chien.html
http://fr.example.com/nourriture-pour-chien.html
Example of a localized subdirectory:
http://www.example.domain-extension/local-extension/ The world is shrinking and with it the need to support content for more users means supporting more languages.
Then, last August, Google threw in a wrench and rolled out Panda internationally, which has really proved to be quite challenging when you have a .com with either a subdomain or subdirectory structure.
You may choose to use a country code top-level domain like site.fr, a generic top-level domain (GTLD) like fr.site.org, a subdirectory with a GTLD like site.com/fr or a URL parameter like site.com? Considering a global expansion in 2012?
Subdomain.Example.com/Subdirectory
would appear as:
subdomain.example.com/Subdirectory If you work in paid search, you know one basic truth: you must always be testing. And that testing includes your test keywords and ad copy.
If all your global sites have low quality links, duplicate content, and are on a subdirectory, then Google's Panda update will likely cause you problems. Google's tools now do a pretty good job geotargeting your URL structures, so if you have a UK...
Basically, it means that Google will automatically change the display URL in your ad from Subdomain.Example.com/Subdirectory to subdomain.example.com/Subdirectory. Two weeks ago Google announced that the domain portion of all AdWords ads would soon...
Subdomain.Example.com/Subdirectory will show as subdomain.example.com/Subdirectory). The domain portion of your display URL for all ads appearing on Google's search results pages will begin appearing in all lowercase letters within the next week...
It's a lot easier for someone to link to a ccTLD than remembering your subdomain/subdirectory methodology. You can do anything you want, however, see my note below on why you should be careful with choosing subdirectory languages or regions.
If you can create a blog (preferably on a subdirectory of your Web site), and write compelling content (complete with images and other things that will make the post interesting) and promote this through social media channels (having a MIXX...
Subdirectory Adding the blog to the subdirectory shows the search engines that you regularly add fresh content to the root of the Web site, and you can feed (via RSS) the most recent posts to the home page and then promote this content through...
For the past 10 years I have had a subdirectory of the primary domain (which is about the Web biz) that is a micro-site for a prominent American novelist . KevinRyan The Search World's All A-Twitter SEW EXPERTS: SEARCHING FOR MEANING Many people...
For the past 10 years I have had a subdirectory of the primary domain (which is about the Web biz) that is a micro-site for a prominent American novelist . MarkJackson Keys to a Successful Web Presence SEW EXPERTS: AU NATURAL A sound organic...
For the past 10 years I have had a subdirectory of the primary domain (which is about the Web biz) that is a micro-site for a prominent American novelist . RonJones Twitter 101, Part 1 SEW EXPERTS: SEM 101 This three-part article is for those who...
Instead, build one on a subdirectory or subfolder on your existing site. Want to bid on mobile searches via AdWords? Well, now you can. Today, Google launched AdWords options that will be visible on the iPhone and G1.
Put the content of every language in a different subdirectory. Moving on from there, keep navigation and content on a subdirectory or subdomain to one language. Do the Beijing Olympics have you thinking global?
When to Use SEO Subdirectory Strategies However, if you don't have quality content -- and loads of it -- you're better served by incorporating a subdirectory strategy. Subdirectories (http://www.rootdomain.com/subdirectory), on the other hand, can...
Just as a reminder, in a URL such as subdomain.example.com/subdirectory/ , the subdomain is “subdomain” and the subdirectory is “subdirectory” (also sometimes called a folder). He also explains that setting up a subdomain is generally a bit harder...
Always start with your own domain name, rather than a subdomain or subdirectory of someone else's. Over the weekend we posted an item about David Krane, Director of Corporate PR, blogging at Kraneland.com.
Each directory has a subdirectory exploring a specific genre, such as "Jazz, Dixieland, New Orleans Brass" or "Country, Truck Driving Country. The All Music Guide is one of the most comprehensive, extensively cross-linked and easy to use musical...