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  1. Google Analytics Content Reports: Understanding the Key Benefits

    Here we see the same data as in the All Pages report, but this time it is broken down by sub folder. This will only be useful to websites that use a consistent sub folder structure in their URLs, or if the URLs are re-written to be suitable through...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com). Keyword Stuffing: Overuse of keywords on your pages.

  3. How to Build Your First Content Marketing Strategy

    Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings. Many sites have also incurred manual penalties that have either caused them to rank much lower in search engine...

  4. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    You use that as the sole data point to prove your hypothesis, completely ignoring the fact that none of those leads was qualified or that the traffic to the landing page was sub-par. Comparing conversion rates of two landing pages and claiming one...