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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com). Keyword Stuffing: Overuse of keywords on your pages.

  2. How to Build Your First Content Marketing Strategy

    Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings. Many sites have also incurred manual penalties that have either caused them to rank much lower in search engine...

  3. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    You use that as the sole data point to prove your hypothesis, completely ignoring the fact that none of those leads was qualified or that the traffic to the landing page was sub-par. Comparing conversion rates of two landing pages and claiming one...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Users grant Facebook non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content posted on or in connection with Facebook. The website affords greater flexibility in customizing the user experience with unique...