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  1. SEO Is No One-Trick Pony

    There are reasons why you might consider sub-domain versus sub-directory versus a separate domain. The workshop was four hours and the presentation totaled just more than 100 slides. As you might imagine, there was a lot of stuff to talk about.

  2. Google Analytics Content Reports: Understanding the Key Benefits

    Here we see the same data as in the All Pages report, but this time it is broken down by sub folder. This will only be useful to websites that use a consistent sub folder structure in their URLs, or if the URLs are re-written to be suitable through...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Users grant Facebook non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content posted on or in connection with Facebook. Yet, many are still looking to move the shopping experience to the social platform...

  4. Advanced Search Operator Tactics

    To get to verbatim from a Google SERP, click on Search tools, then you'll find it in the All Results sub-menu. Definition: Returns the pages that are linked-to from a domain. Definition: Adding site: to your query will restrict the search results...

  5. How to Create a Content Calendar to Correlate SEO Results

    However, every client that has implemented this type of engagement or content outreach has seen significant uplifts in traffic to the site, both via the content hub itself (usually a blog on a sub-folder or sub-domain) but also from the main site.

  6. Proper SEO and the Robots.txt File

    I was recently reminded of this while reviewing the website of a large company that had spent considerable money on building a mobile version of their website, on a sub-directory. The general rule of thumb is to make sure a robots.txt file exists...

  7. World IPv6 Launch: What it Means for Content Owners & SEO

    Google has been working on supporting IPv6 for a long time and currently (before the launch) has a sub-domain (ipv6.google.com) dedicated to providing a preview of this support. Google is going fully live with both IPv4 and IPv6 support on the main...