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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Users grant Facebook non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content posted on or in connection with Facebook. Yet, many are still looking to move the shopping experience to the social platform...

  2. Advanced Search Operator Tactics

    To get to verbatim from a Google SERP, click on Search tools, then you'll find it in the All Results sub-menu. Definition: Returns the pages that are linked-to from a domain. Definition: Adding site: to your query will restrict the search results...

  3. How to Create a Content Calendar to Correlate SEO Results

    However, every client that has implemented this type of engagement or content outreach has seen significant uplifts in traffic to the site, both via the content hub itself (usually a blog on a sub-folder or sub-domain) but also from the main site.

  4. Proper SEO and the Robots.txt File

    I was recently reminded of this while reviewing the website of a large company that had spent considerable money on building a mobile version of their website, on a sub-directory. The general rule of thumb is to make sure a robots.txt file exists...

  5. World IPv6 Launch: What it Means for Content Owners & SEO

    Google has been working on supporting IPv6 for a long time and currently (before the launch) has a sub-domain (ipv6.google.com) dedicated to providing a preview of this support. Google is going fully live with both IPv4 and IPv6 support on the main...

  6. Too Little SEO? Some Characteristics of an Under Optimized Website

    Domain/Sub-domain Link Spread So while SEOs and webmasters this side of China are busy analyzing what might constitute over-optimization, what an [under|below|sub-par|sans|zero] optimized site might look like (ladies and gentlemen – your obligatory...