Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com). Be Consistent With Domain Names
To get to verbatim from a Google SERP, click on Search tools, then you'll find it in the All Results sub-menu. Definition: Returns the pages that are linked-to from a domain. Definition: Adding site: to your query will restrict the search results...
However, every client that has implemented this type of engagement or content outreach has seen significant uplifts in traffic to the site, both via the content hub itself (usually a blog on a sub-folder or sub-domain) but also from the main site.
I will visit every improper URL in the spreadsheet, identify the theme and category/sub-category of the content and refer to the information architecture reference to help me construct the new URL. Does the sub-navigation of the site represent...
Clicking on the sub-tabs will give you more detail and allow you to make changes where applicable. This option is more technical than the previous 2, but if you only have access to your hosting solution, and don’t have the ability to either modify...
I was recently reminded of this while reviewing the website of a large company that had spent considerable money on building a mobile version of their website, on a sub-directory. The general rule of thumb is to make sure a robots.txt file exists...
Google has been working on supporting IPv6 for a long time and currently (before the launch) has a sub-domain (ipv6.google.com) dedicated to providing a preview of this support. Google is going fully live with both IPv4 and IPv6 support on the main...
In the example below, a supposed directory of webmasters and their sites has no category or sub-category folders. Reddit users would rightly be mad at Harbour for this pointless link from their domain to his site.
Google is now showing sub-sitelinks instead of a snippet; introducing a “minimum score” for sitelinks; refreshing its offline process to generate the sitelinks; and rolling out a new technique to reduce snippet duplication.
Domain/Sub-domain Link Spread So while SEOs and webmasters this side of China are busy analyzing what might constitute over-optimization, what an [under|below|sub-par|sans|zero] optimized site might look like (ladies and gentlemen – your obligatory...
To determine if this is true we need to compare the profitability of forks with the other sub-categories of the “Bike Parts” section. Home > Product Category > Product Sub-Category > Brand > Product > Accessories
Strategic site/domain initiatives such as organization of content and sub-domain use How many unique pages reside within your domain, or domains? How much of your site’s content is duplicated or repurposed in other parts of your site, or on other...
Although this sub-sector of analytics is far from mature, several large-scale companies are taking major steps to bridge the gap between social media analytics and cross-channel product offerings. These Flash-based cookies were blamed for a number...
If you’re dayparting campaigns with big, unrelated ad groups, poorly written text ads and sub-optimal landing pages, then you’re just rearranging flatware on the Titanic. Physical Location – Google will look at a searchers IP location and the...
Summary: Creating a whole new mobile sub-domain m.yourdomain.com is not necessary. Did you know that the U.S.now has more wireless customer connections than people? There are currently estimated to be 327.6 million active wireless customer...
Once a URL is deemed Vital, it is further sub-classified as either Appropriate Vital, International Vital, or Other Vital. Thin affiliate sites that only exist to make money, identified by checkout on a different domain, image properties showing...
Domains (and sub-domains) While organizations should have centralized internal resources for domain administration and marketing collateral, free and premium tools like Xenu, Screaming Frog, and A1 Website Analyzer help crawl and organize website...
Check whether competitors are operating a blog (and how they have this set up, whether it’s on a separate domain, subdomain or sub-directory). Some of my “major insights” were to “determine your competitors, and don’t listen to the CMO,” and to...
While Photovine could be a new sub-service to Picasa that allowed for easier image sharing on social networks, smartphones, and other mediums, such an effort could easily be branded under Picasa itself.
Using a robots.txt file, robots meta noindex tag, or returning a 404 and placing that content on a separate sub-domain or domain, are the specific tactics to employ. On one hand, it has devastated many web-based businesses.
