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  1. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  2. How to Create Compelling Content Based on Learning Styles

    Podcasts (e.g.how to, opinion, guides) Perhaps the hardest group to tap into are those that prefer this style of learning. To make it easier to pull the data into an editorial calendar my preference is to pull the calendar together initially as you...

  3. Google Catalogs Design Tips: How to Best Showcase Your Products

    Since the desktop annotations are larger, it is smarter for publishers to create their annotation frames using the desktop screenshots as guides. But most merchants use catalogs to market new items or items appropriate for the season (holiday gift...

  4. Assembling Your Landing Page Optimization Dream Team, Part 2

    Webmasters are also in charge of policing the style guides and naming conventions for the site. Graphic designers may also be needed if your test plan calls for special interactive content (such as comparison shopping guides, product demonstrations...

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  5. The SEO Copywriter: Wordsmithing the Web

    It takes a special type of writer to pen airline travel guides one minute and detail prescribing information for anti-psychotic medication the next. Proper research will also give the SEO copywriter a sense of tone and writing style for the client...

  6. Q&A with Jason Calacanis, Founder & CEO, Mahalo.com

    Since I can't have the brand, maybe I should just reach out to the Guides? JC: I would like to own it just for the brand and for the Guides. Would you update it with Mahalo-style features? After Bubble 1.0 burst, Jason Calacanis renamed his Silicon...