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  1. What is SEM? Depends on Who You Ask

    Oh, you rank stuff on browsers, right? This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. Over the years, however, the term "search engine marketing" has come to mean different things...

  2. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    And you'll have more time to focus on creating stuff that you love. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses on the...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    You can do more advanced stuff later. "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. That's according to Joe Pulizzi, who is one of the leading thought leaders behind...