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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Peruse your meta tags to ensure they meet length requirements and don't keyword stuff. A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign. SEO audits are immensely popular.

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The theory in hindsight was that the distinctions fueled more efforts to "seek out" the free stuff. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Google+ is a place where people really like to comment on and share the cool stuff they find there. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to ensure that...