According to a study by Mainstay Salire, local Facebook pages receive five times more marketing reach and eight times more engagement per fan than corporate pages. Historically, regulatory groups have focused on mitigating risk.
The recent xAd-Telmetrics UK Mobile Path-to-Purchase research study – a complement to the annual U.S.study – noted relevant findings in comparing both countries’ results. By including location information and considering the research patterns and...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Check out Optify's Organic Search Click-Through Rate (CTR) Study for insights on search rank CTR differences to estimate benefits.i.e. Market Research (surveys, focus groups) Check out these handy formulas for calculating tangible social media...
For example, to encourage enrollment for online courses, Berkleemusic posts video music lessons and in-depth clinics with professors to give prospective students a true-to-life preview of online study with this renowned school.
According to a recent study 85 percent of women are annoyed by their Facebook friends. Commun.IT groups people by the number of times they’ve mentioned or interacted with you and ranks them based on influence and subject matter.
As highlighted in a recent eMarketer article, an August 2012 study by Demandbase and Ziff Davis indicated that SEO was the top online marketing tactic used by B2B marketers. PR and communications groups are essential for providing oversight and...
If you can speak about a case study that highlights the points you’ll be making, that’s even better. Try speaking in front of smaller groups that can offer you help and suggest improvements. Are you ready to make a name for yourself, standing up in...
A Google Study Shows Predictability of Smartphone Sales at Launch Using Search Volume Groups are an incredibly powerful way to demonstrate your expertise on a particular topic; join relevant LinkedIn Groups and find opportunities to connect with...
Compete and Twitter recently released a study that shows: See this post for more information on that study. I didn’t write this just to have a rant about social media, though I do find it incredibly annoying that with the wealth of information...
According to the firm's study, 58 percent of those surveyed said that they plan to bring online video and TV ad planning closer together. According to the study, broadcast TV advertising budgets to fund online video ads have seen a reduction.
Google is more popular than Wikipedia or other online encyclopedia sites, YouTube or other social media sites, major news sites like The New York Times and CNN, and “traditional” sources of information (e.g.textbooks, print books, online databases...
Google’s Penguin 1.0/Panda 3.5-3.6 release in April 2012 negatively impacted 50 percent the study’s 12 groups. He admits that the strength of the study and his conclusions may be affected by “undiscovered data issues or through creative...
It can be presumed that the folks over at Facebook don't want to work and don't want to study - but rather want to play, naturally, as they are generally gamers and gamblers. The most popular medical topic is Gout, as represented by Gout Study.
To get the condensed version of the Buzzman case study for the first Tipp-ex campaign, checkout the video below. Munyazikwiye explained candidly, "we ran some focus groups in France and the UK and simply asked people what verbs they would type in...
Last year Google and Nielsen partnered to study the impact of multi-screen advertising and found that audiences exposed to ads across TV, Phone, PC and tablet demonstrated higher brand recall and engagement than those who just saw the on TV.
Their study also included an examination of ranking variations across 10 different geolocations, in that case finding that ranking deviated by average of 11 positions. To that end, they said, “We believe geo-ranking insights will give people the...
A recent study conducted across the European Union found that only 18 percent of users said they would make online purchases from a site that was not in their own native language. There may also be industry-specific groups and forums operating in...
Research - Offer an overview of a recent study or whitepaper relevant to your business. Skim LinkedIn Groups in your niche for hot topics. Compile old posts into tightly-knit groups and write summary posts linking readers to these older resources.
If the BBC wanted to conduct a study, they should have sought the expertise of a large Facebook ads management company with data at their disposal. In the BBC’s fake bagel company “study,” what was their ad text?
