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  1. Survey Says: Stop Making Assumptions About Your Content

    Without the context of being directly involved in the sales cycle, I assumed a longer-format case study would be the most valuable to team members. For more in-depth qualitative research, do consider more intimate 1:1 settings such as focus groups...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    It also provides a link to learn more about theater problems like the one you just experienced (which includes a case study of how not to treat visitors). As you are about to say something to the employee in the download room, another three groups...

  3. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    The recent xAd-Telmetrics UK Mobile Path-to-Purchase research study – a complement to the annual U.S.study – noted relevant findings in comparing both countries’ results. By including location information and considering the research patterns and...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Check out Optify's Organic Search Click-Through Rate (CTR) Study for insights on search rank CTR differences to estimate benefits.i.e. Market Research (surveys, focus groups) Check out these handy formulas for calculating tangible social media...