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  1. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    The recent xAd-Telmetrics UK Mobile Path-to-Purchase research study – a complement to the annual – noted relevant findings in comparing both countries’ results. By including location information and considering the research patterns and...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Check out Optify's Organic Search Click-Through Rate (CTR) Study for insights on search rank CTR differences to estimate benefits.i.e. Market Research (surveys, focus groups) Check out these handy formulas for calculating tangible social media...

  4. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    For example, to encourage enrollment for online courses, Berkleemusic posts video music lessons and in-depth clinics with professors to give prospective students a true-to-life preview of online study with this renowned school.