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  1. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines. Online retailers continue to use traditional advertising...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? Content marketing is nothing new, but its recent popularity surge has marketers...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. In general, I have found that tablets have weaker conversion rates than PCs. For a recent GDN campaign we wanted to target parents...

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    And in a study that Eric Enge did last month, he found the same thing, that Facebook likes and shares don't impact search rankings. There has been much speculation and misinformation in recent years about whether social signals from Facebook and...

  5. 5 Critical Factors for Optimized Mobile PPC Targeting

    Previously we found that the Google Display Network (GDN) distributed via mobile devices provided very poor results – and the recent study found this to be true still. I recently conducted a case study on devices in Q4 for some of our larger retail...

  6. 6 Essential Elements for Mobile SEO Success in 2014

    To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by Nielsen on behalf of Google found that 74 percent of mobile users utilize a search engine during their purchase process...

  7. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    This, according to a recent study by AdGooroo, which looked at the PPC strategies of some of the biggest consumer brands in the world like Coca-Cola, Kraft, and others. In the baking mixes category, AdGooroo found “the vast majority of top keywords...

  8. The Role of #Hashtags in Social Media and Search

    This hashtag has since become a case study of what can go wrong with hashtags and kept alive by consumer tweets using the #McDStories hashtag. Recent Google updates have amplified visibility of hashtags in organic search results on Google.com as...

  9. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Another recent study from Nielsen found that half of all purchase-related conversions happened within an hour of the mobile searches that initiated them. More than two-thirds of all mobile searches occur at home, according to a recent study from...