SEO News

Study Found Recent

RSS
  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    In a Facebook study conducted earlier this year, it was found that of the users who showed interest with a mobile Facebook ad before converting, 32 percent converted on desktop within 28 days. The recent and rapid rise of multi-device behaviors has...

  2. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    A recent study by the Baymard Institute on how top e-commerce brands assist shoppers in their journey shows there's room for improvement. Last year, Search Engine Watch covered a different study that showed the majority (57 percent) of e-commerce...

  3. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines. Online retailers continue to use traditional advertising...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? Content marketing is nothing new, but its recent popularity surge has marketers...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. In general, I have found that tablets have weaker conversion rates than PCs. For a recent GDN campaign we wanted to target parents...

  6. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    And in a study that Eric Enge did last month, he found the same thing, that Facebook likes and shares don't impact search rankings. There has been much speculation and misinformation in recent years about whether social signals from Facebook and...

  7. 5 Critical Factors for Optimized Mobile PPC Targeting

    Previously we found that the Google Display Network (GDN) distributed via mobile devices provided very poor results – and the recent study found this to be true still. I recently conducted a case study on devices in Q4 for some of our larger retail...

  8. 6 Essential Elements for Mobile SEO Success in 2014

    To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by Nielsen on behalf of Google found that 74 percent of mobile users utilize a search engine during their purchase process...