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Study Found Eye Tracking

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  1. 5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study]

    A new eye tracking study by SimpleUsability, in which they play back activity to the user and have them recall their thought process, highlights a number of challenges and opportunities for brands using Facebook as a marketing channel.

  2. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    We teamed up with Dominik Johnson's eye-tracking study team at Explido WebMarketing to conduct an investigation into this fragmented world of cat and mouse. The heatmap shows the user's eye movement, which elements are strong, and which are weak...

  3. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    In support of Wall's argument is Google's own eye-tracking study data, presented at the launch event. Google Instant is no different, and the eye-tracking screenshot below taken from the presentation, shows how users are still looking for the exact...

  4. In the Third Week of New Year's, My SearchDay Gave to Me:

    A recent eye-tracking study from Microsoft Research shows that searchers may be spending time with even fewer search results than previously thought. Where top 10 results have been the goal of many search marketers, this particular study of MSN...

  5. Top news searches differ from top web searches

    A new eye-tracking study from Enquiro found that “intent impacts searching. That's a question worth asking after looking at a year's worth of search results on Google, Yahoo and AOL. Google has just released its 2006 Year-End Google Zeitgeist.