Don’t expect to have your content pinned if the images are elementary and not appealing or eye catching. Study those who are successful on the social networks and see if you can try their tactics with your products or services.
There's also SimpleUsability's eye-tracking study, which showed that, despite some creative Facebook Timeline efforts from brands, Timeline brand page users actually find some of the new elements confusing.
A new eye tracking study by SimpleUsability, in which they play back activity to the user and have them recall their thought process, highlights a number of challenges and opportunities for brands using Facebook as a marketing channel.
Companies may have just one chance to convert a Twitter brand page visitor to a follower and need to make best use of the new page features, according to a recently released eye tracking study. Search Engine Watch spoke with SimpleUsability’s...
Google’s Instant Previews pane increases the importance of post-click-through behavior, while local search plays a more significant role in queries lower in the purchase funnel, according to a new eye-tracking study from Rosetta.
The findings from an Eye Track Shop study (findings reported by AllThingsD) demonstrates how users perceive Google+ and Facebook differently – or, as the case happens to be, how they don't perceive them differently at all.
People who use Google spend more time looking at the top three paid ads above the organic results than Bing users, according to the results of a new eye-tracking study from research firm User Centric.
We teamed up with Dominik Johnson's eye-tracking study team at Explido WebMarketing to conduct an investigation into this fragmented world of cat and mouse. The heatmap shows the user's eye movement, which elements are strong, and which are weak...
In support of Wall's argument is Google's own eye-tracking study data, presented at the launch event. Google Instant is no different, and the eye-tracking screenshot below taken from the presentation, shows how users are still looking for the exact...
Take a look at this recent eye tracking study provided by CNET comparing the SERPs of Google Japan with Yahoo Japan. I found 10, but quickly ran out of room for this column, so we'll cover the first five today, then the remainder in my next column.
A new eye tracking study from Oneupweb shows that search is a core element of social media sites. What do you think of this eye tracking study? Oneupweb also determined areas of interest (AOI) within the eye tracking data.
A recent eye-tracking study from Microsoft Research shows that searchers may be spending time with even fewer search results than previously thought. Where top 10 results have been the goal of many search marketers, this particular study of MSN...
A new eye-tracking study from Enquiro found that “intent impacts searching. That's a question worth asking after looking at a year's worth of search results on Google, Yahoo and AOL. Google has just released its 2006 Year-End Google Zeitgeist.
See also: Governments Ask Google to Turn a Blind Eye. Consumer Reports Looks at Travel Search Meta Engines in New Study - Consumer Reports/Consumer Web Watch has published a new study that looks at how 11 travel search meta engines and aggregators...
New Stuff from Google AdWords: Troubleshooting Wizards, Landing Pages Some Global Imagery Also Added - The new Windows Live Local service offers new "bird's eye" imagery showing close up aerial views of cities with a unique "side on" perspective...
Last spring, search marketing firms Enquiro and Did-It collaborated with Eyetools, a specialist in eye tracking technology, to study how users interacted with Google search results. Today's SearchDay, Keeping an Eye on Google reviews the report and...
The study found that most viewers looked at results in an "F" shaped scan pattern, with the eye traveling vertically along the far left side of the results looking for visual cues (relevant words, brands, etc.and then scanning to the right, as if...
Eyetools, the company that performed the eye tracking experiments for the Google study, offers some interesting additional research that can help you better understand how to design your own web pages for maximum impact after users have found your...
A new eye tracking study found that searchers still favor algorithmic search results on a Google search result page. Today's SearchDay article, A New F-Word for Google Search Results, describes the results of the study conducted by search marketing...
The joint study conducted by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools examined the eye movements of users viewing Google search result pages. The study found that most viewers looked at results in an "F" shaped scan...
