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Study Found Consumer Buying

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  1. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    We found that people are more sale conscious when buying consumer electronics than other school supplies. Consumer electronics shoppers were more likely to make a purchase if there was a back to school promotion, free shipping offer or one day sale.

  2. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    The idea that others found the product and services to be valuable helps create a sense of comfort for the consumer. In fact, the comScore and Facebook study, The Power of Like 2, found that 51 percent of users trust a stranger's opinion over their...

  3. Social Media and Search Synergy in the Purchase Decision Process

    During the evaluation of their consideration set, a consumer is likely to use social media to gather the opinions of others that can then help narrow their consideration set so that they can make an informed purchase decision.

  4. Blog Content Influences Consumer Buying Behavior

    Looking more closely at how blogs factor into consumer purchase decisions and the nature of blog influence on buying behavior, the survey found: JupiterResearch designed and fielded the survey in August 2008 to online consumers selected randomly...

  5. Report: Advertisers Lost $800 Million To Click Fraud Last Year

    The study involved 407 advertisers, all US-based, targeting mainly business and consumer markets, all working full-time. The study conducted by Outsell Inc.a market researcher in Burlingame, seems to have been a survey of "407 online advertisers...