Facebook boasts more than 845 million active users and a 2011 comScore report revealed there were only seven countries worldwide in which Facebook did not rule the roost. Despite the cultural affinity for social media, Facebook adoption had...
According to the 2012 Localeze/15miles Local Search Usage Study, conducted by comScore, 61 percent of respondents said when searching for local business information, local search results are the most relevant, while 58 percent found them to be the...
A new Localeze/15miles Fifth Annual comScore Local Search Usage Study also shows that tablets are an important player in the purchase cycle, with 86 percent of tablet users reporting they had made a purchase from their most recent tablet-based...
And as I mentioned on July 17, comScore and YouTube are partnering to launch YouTube Partner Reporting this summer. According to Moore, “The rise of broadband and better mobile networks and devices has meant that video has become an increasingly...
ComScore Video Metrix has just released data showing that 170 million U.S. Geo-Social Networks - A Local Business' Best Friend - ClickZ Facebook "Likes" More Profitable Than Tweets [STUDY] - Mashable Cars, Restaurants, Financial Services Top Study...
According to comScore, the biggest social networks in Russia are VKONTAKTE.RU with close to 73 percent reach, Odnoklassniki with some 39 percent reach, and Mail.Ru - My World with close to 33 percent.
Last year, comScore and Starcom USA released a study showing a sharp drop in the number of U.S. A recent study from comScore showed that U.S. Therefore, advertisers should work with their ad networks and request that their ads be exposed higher up...
A recent study from comScore showed that Americans are 49 percent more likely to visit an advertiser's site if they have previously been exposed to display ads. The festival is packed with sessions covering PPC management, keyword research, search...
According to comScore's April U.S. This means that it beat Microsoft as well as networks such as CBS and Turner. Here's the video of TubeMogul's Brett Wilson presenting the study at OMMA Video in New York:
An analysis of top social networks in each of the Asia-Pacific markets included in comScore's report revealed various brand preferences across markets. comScore has released its latest report on social networking activity in the Asia-Pacific region...
Last week, .Fox Networks (pronounced "dot-fox") and comScore unveiled the findings of a ground-breaking U.K.study at the Advertising Research Foundation's 2010 conference in New York. Americans watched 32.4 billion videos during January 2010...
ComScore also found that two of the top 10 advertisers on social networking sites in June placed nearly all of their impressions within the category. Social media sites are gaining steam fast with about everyone but big-brand advertisers, according...
Despite recent suggestions that teens and young adults are losing interest in social networks, data released last week by online measurement firm comScore suggests that, in the U.K.at least, they're simply gravitating towards one in particular...
It's Unofficial: Google's a Monopoly (Googolopoly)The best original linkbait we've seen in a while can be found on the Box.net blog: a free downloadable pdf of the Monopoly board game with a Google twist.comScore Releases March 2008 Search Engine...
To unravel at least part of the conundrum, my firm commissioned comScore networks to study local search and the impact of offline activity on consumer purchasing. Therefore, it’s important that you track and measure local search efforts for both...
New Yahoo comScore Study on Shopping BehaviorThe study released this week reaffirms that shoppers who pre-shop products on the Web in fact purchase more at off-line stores. Deloitte media-consumption study finds user-generated content spans...
For example, the concept of "assists" has been discussed recently by SearchIgnite, Starcom IP, Avenue A | Razorfish and even Yahoo and comScore. As Zach Rodgers notes in his story at ClickZ, the big three portals are still garnering a quarter of...
For example, the concept of "assists" has been discussed recently by SearchIgnite, Starcom IP, Avenue A | Razorfish and even Yahoo and comScore. Community sites, including social networks like Facebook and MySpace, saw growth in share of ad...
ComScore Networks has found that Yahoo's new ranking model has increased click through rates on its ads, at least initially. The study, based on the online behavior of comScore's U.S.sample of 1 million Internet users, compared the first two weeks...
ComScore, FM Team Up for Analytics ResearchComScore Networks has teamed up with John Battelle's Federated Media (FM) Publishing for a research and development initiative to come up with a way to measure audiences of blogs and community-driven sites.
