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  1. Local Search Listings: Most Relevant Search Results Regardless of Medium

    According to the 2012 Localeze/15miles Local Search Usage Study, conducted by comScore, 61 percent of respondents said when searching for local business information, local search results are the most relevant, while 58 percent found them to be the...

  2. Display Advertising Views Have 'Positive Impact' on Consumer Behavior

    Last year, comScore and Starcom USA released a study showing a sharp drop in the number of U.S. A recent study from comScore showed that U.S. Therefore, advertisers should work with their ad networks and request that their ads be exposed higher up...

  3. Social Networking Habits Vary Considerably Across Asia-Pacific Markets

    An analysis of top social networks in each of the Asia-Pacific markets included in comScore's report revealed various brand preferences across markets. comScore has released its latest report on social networking activity in the Asia-Pacific region...

  4. .Fox Networks and comScore Unveil Research About Branding Impact of Online Advertising

    Last week, .Fox Networks (pronounced "dot-fox") and comScore unveiled the findings of a ground-breaking U.K.study at the Advertising Research Foundation's 2010 conference in New York. Americans watched 32.4 billion videos during January 2010...

  5. Highlights from the SEW Blog: April 14-18, 2008

    It's Unofficial: Google's a Monopoly (Googolopoly)The best original linkbait we've seen in a while can be found on the Box.net blog: a free downloadable pdf of the Monopoly board game with a Google twist.comScore Releases March 2008 Search Engine...

  6. Real World Trumps Online in Local Search

    To unravel at least part of the conundrum, my firm commissioned comScore networks to study local search and the impact of offline activity on consumer purchasing. Therefore, it’s important that you track and measure local search efforts for both...