In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they shop. Earlier this month, we learned that local search via non-PC devices more than quadrupled in 2012...
The data from Zarrella underlines a recent study by Salesforce Marketing Cloud: For post frequency, Zarrella found in his research that the sweet spot is four to five times a week but recommends brands use this as a starting point and experiment...
About 90 percent of mass affluent consumers use social media, according to a recent LinkedIn study. The study, Influencing the Mass Affluent, classifies the mass affluent as consumers who have investable assets between $100,000 and $1 million.
The study found that Pinterest use in the fashion retail and automotive industries is lacking. The study found that the average retail fashion pin by a brand receives about 46 repins. The study found that brands received only three repins on average.
News results within the organic search results have increased dramatically, increasing by a staggering 70 percent throughout 2012, from Searchmetrics study on Universal Search integrations (note: requires signup).
A Pew Internet study found that less than 30 percent of users read long-form content on a smartphone whereas 80 percent of tablet users do. One recent study showed that 92 percent of smartphone users searched for a restaurant.
TKTS Case Study TheFind ‐ A Case Study Kadanoff then went into a case study about TheFind, which has an objective to allow you to find every product from every store. How somebody found your app Craver basically found that TKTS had a mobile app...
A recent Flurry study found that usage for a particular category of app is different based on countries. This allows your app to be found by your brand name as well as the purpose of the app if brand isn’t top of mind for the user.
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. According to a comScore local search study, consumers already search locally on Facebook.
There are definitely some important lessons from this case study that we wanted to share. It was time to call my contact and explain what I found. Google Webmaster Tools revealed that spammy links now accounted for approximately 40 percent of his...
A recent study by Portent found that the percentage of "allowable" spammy links has been reducing for months now, standing at around 80 percent pre-Penguin and 50 percent by the end of last year. To paraphrase Google’s web spam lead Matt Cutts the...
AdGooroo (disclosure: I work there) addressed these questions in a recent study comparing the paid search performance of advertisers on Google AdWords and Yahoo Bing across six verticals in the U.S.during Q3 2012:
BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the Travelocity study were associated with driving 10X more traffic on those pages and a five position hike in organic...
Build Relationships, Not Links Guillaume Bouchard shows how tapping in to the study of human behavior can help us better understand people’s actions and build stronger ties in a post-Penguin/Panda world.
Use Search Engines to Proactively Study Your Environment However, I have sometimes found that marketers are prone to only look at SEO in a one-sided manner. In my recent conversation with Kim Krause Berg, and with other user experience experts over...
The next window of opportunity for marketers is within five hours, the study found. For its "Mobile Search Moments" report, Google and Nielsen asked 426 consumers to log their mobile searches over two weeks in a diary smartphone app, followed up...
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). Our jury of experts agreed that the study is both interesting and intriguing...
AdWords Analysis (WordStreem Study) published by Jack Loehner. This study (no longer available on their website due to a change in Google's API terms and conditions), looked at conversion rates for the top 10 industries, showed an average of 5.63...
A study by Mainstay Salire found that on average local Facebook pages receive five times more marketing reach and eight times more engagement per fan than do corporate brand pages. When people on the go search for businesses, they typically need...
So I study patents from Google, Bing and other Information Retrieval scientists. What I found was that the SEO community was very willing to share their knowledge and experiences. As I’m writing this, the area that I live in (Kansas City) is...
