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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Well-researched and relevant data, a study or a news story If you’ve found a great audience for your site, leverage it. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google...

  2. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    In a Facebook study conducted earlier this year, it was found that of the users who showed interest with a mobile Facebook ad before converting, 32 percent converted on desktop within 28 days. The recent and rapid rise of multi-device behaviors has...

  3. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    A recent study by the Baymard Institute on how top e-commerce brands assist shoppers in their journey shows there's room for improvement. Last year, Search Engine Watch covered a different study that showed the majority (57 percent) of e-commerce...

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    It also provides a link to learn more about theater problems like the one you just experienced (which includes a case study of how not to treat visitors). During my Panda work over the years, I’ve found that some webmasters are simply too close to...

  5. Videos Dominate Universal Search Results 65% of the Time [Study]

    The research found image integration was showing more frequently in the Knowledge Graph, versus between the listings in the main body of the SERP. Since its inception in 2007, universal search results have have morphed to show a multitude of...