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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    A quick study of a few examples suggests "no": But honestly, after reviewing MainStreetHost.com's backlink profile, I have not – yet – found a single "good" (i.e.normal") link to their website. On occasion, I'll search [search engine optimization...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    What it found was that overall, sites did not stack up against the study's criteria; the average score amongst 100 web-only retailers was only about 2.8 out of 5. In light of this findings of this study, The Search Agency shared tips for Web-only...

  3. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Twitter says key takeaways from this case study are: More details on this particular campaign can be found here. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: The study found that almost half (42 percent) of consumers seek more product description or service demonstration videos - they want 360 degree views of a product, instructions on how to play a game or use a phone, for example.

  5. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines. If you're curious about what the state of ecommerce looked...

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? While everybody is looking for the next big thing, I found inspiration by going back...

  7. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. In general, I have found that tablets have weaker conversion rates than PCs. Our GDN targeting found the right people based on cookies, or...

  8. How Vine Has Changed the Video Landscape in Just 12 Months

    In fact, according to a recent study from Cisco, two-thirds of the world's mobile data traffic is expected to come from video by 2017. Unruly research has found time and time again that the brands who win at massive tent pole events are those who...

  9. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    And in a study that Eric Enge did last month, he found the same thing, that Facebook likes and shares don't impact search rankings. Someone could change the relationship status or someone could block a follower and so it would be a little...

  10. 5 Critical Factors for Optimized Mobile PPC Targeting

    Previously we found that the Google Display Network (GDN) distributed via mobile devices provided very poor results – and the recent study found this to be true still. I recently conducted a case study on devices in Q4 for some of our larger retail...

  11. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    What it found was a close race in terms of social network adoption amongst Facebook, YouTube, Twitter, Instagram, Pinterest, Google+ and Vine; however, one network shined most in the area of referral traffic and perceived value: Facebook.