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  1. Videos Dominate Universal Search Results 65% of the Time [Study]

    The research found image integration was showing more frequently in the Knowledge Graph, versus between the listings in the main body of the SERP. Since its inception in 2007, universal search results have have morphed to show a multitude of...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. As with any study, the sample and methodology are key to generalizing the results to...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the study said they used the local information found in an ad. Google's new study looks at local search intent and resulting action – what information...

  4. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    A quick study of a few examples suggests "no": But honestly, after reviewing MainStreetHost.com's backlink profile, I have not – yet – found a single "good" (i.e.normal") link to their website. On occasion, I'll search [search engine optimization...

  5. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    What it found was that overall, sites did not stack up against the study's criteria; the average score amongst 100 web-only retailers was only about 2.8 out of 5. In light of this findings of this study, The Search Agency shared tips for Web-only...

  6. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Twitter says key takeaways from this case study are: More details on this particular campaign can be found here. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to...