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  1. Writing Your Way to the Top of Search and Social Results

    Going for the Hail Mary of long-form content such as a case study, guide or in-depth analysis? This can turn your quality content into search- and social-friendly content that can be better found in search, whether that searcher is performing a...

  2. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    First and foremost the study found that if you're not first, you might as well be last. Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR), especially for mobile...

  3. Disney Dominates Halloween Keyword Ad Spend

    AdGooroo's study found that 31 percent of all paid search ad spend by online retailers for the Halloween keyword group was for a Disney-related search term. Disney characters still reign supreme when it comes to Halloween costumes for children and...

  4. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    According to BloomReach’s latest survey, the answer is "yes" from 60 percent of study participants. But they have a lot of work to do – especially when competing with retail giant Amazon, the study suggests, as four out of five U.K.consumers...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Well-researched and relevant data, a study or a news story If you’ve found a great audience for your site, leverage it. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google...

  6. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    In a Facebook study conducted earlier this year, it was found that of the users who showed interest with a mobile Facebook ad before converting, 32 percent converted on desktop within 28 days. The recent and rapid rise of multi-device behaviors has...

  7. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    A recent study by the Baymard Institute on how top e-commerce brands assist shoppers in their journey shows there's room for improvement. Last year, Search Engine Watch covered a different study that showed the majority (57 percent) of e-commerce...

  8. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    It also provides a link to learn more about theater problems like the one you just experienced (which includes a case study of how not to treat visitors). During my Panda work over the years, I’ve found that some webmasters are simply too close to...