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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Site design should be responsive, or mobile-ready According to Pease, mobile growth is exploding and in a study she quoted by Marin, mobile will drive 50 percent of PPC clicks by the end of 2015. In the afternoon, I attended a search session called...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    However, when it comes to implementation errors, the results are in: responsive design has the propensity for much less error over configurations like separate mobile URLs. But since responsive has been dubbed the solution of choice by Google...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Undoubtedly, advertisers who are more thorough in targeting search refinements also tend to be more rigorous in their approach to ad copy and landing page design. When users visit a search engine, they conduct multiple searches nearly 65 percent of...

  4. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. All the sites in this category either used responsive web design or a dedicated mobile site, and all...

  5. Future of Search & Content Marketing: Expand Your Mindset

    So what that means is not only thinking about optimizing for the device (i.e.reponsive design), but also creating the content that matters for the device. As marketers, we’re already thinking about how our content plays out across devices, as in...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. Ninety percent of consumers who have interacted with a...

  7. 8 Tips for Building Your Internal Content Marketing Strategy

    Someone whose job it is to high-five the creator of that kickass blog post or to congratulate the design team on the interactive infographic they stayed late to put together. Have you published an interesting case study that would make a great...

  8. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    If you don't have a mobile-optimized website, this needs to be your top priority in terms of SEO and design investments for 2014. In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active...

  9. Top Online Retailers Lag in Mobile Experience [Study]

    Of those sites examined, only one out of 100 employed responsive web design (Carters.com), while others with a mobile experience had a dedicated mobile site. Consider using Responsive Web Design (RWD), the mobile configuration recommended by Google.