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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. All the sites in this category either used responsive web design or a dedicated mobile site, and all...

  2. Future of Search & Content Marketing: Expand Your Mindset

    So what that means is not only thinking about optimizing for the device (i.e.reponsive design), but also creating the content that matters for the device. As marketers, we’re already thinking about how our content plays out across devices, as in...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. Ninety percent of consumers who have interacted with a...

  4. The Biggest Mobile Trends and Stories of 2013

    Windows may still have its work cut out for it with tablets – the Surface has its share of flaws – but with Nokia's design resources now in house, it's possible we'll see some improvements. In August 2012, Google published its famous Multiscreen...

  5. 8 Tips for Building Your Internal Content Marketing Strategy

    Someone whose job it is to high-five the creator of that kickass blog post or to congratulate the design team on the interactive infographic they stayed late to put together. Have you published an interesting case study that would make a great...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    If you don't have a mobile-optimized website, this needs to be your top priority in terms of SEO and design investments for 2014. In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active...

  7. Top Online Retailers Lag in Mobile Experience [Study]

    Of those sites examined, only one out of 100 employed responsive web design (Carters.com), while others with a mobile experience had a dedicated mobile site. Consider using Responsive Web Design (RWD), the mobile configuration recommended by Google.

  8. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Marketers need to design and optimize for engagement to build a base of loyal users, who can then become repeat buyers. Marketers realize the potential; a joint study between Google and ClickZ late last year found that 48 percent of marketers plan...

  9. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    You don't have complete control over the design. According to a recent UMass Dartmouth study, there are more Fortune 500 companies blogging than ever with (34 percent) having corporate blogs showing the largest increase in use of this tool since...

  10. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    BloomReach said that while responsive design is a great first step in optimizing for mobile, that's only half the story. With 90 percent of respondents in Google's New Multiscreen World study saying they used multiple screens sequentially to...