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  1. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    Last spring I had the opportunity to speak with a middle school class about how the students could use the skills they were learning today in a career down the line. It was an amazing experience, and the students asked some outstanding questions...

  2. Six Degrees of Kevin Bacon Comes to Google: Search for Any Actor’s ‘Bacon Number’

    Shortly thereafter, three Albright College students created a party game where friends would throw out a name and they'd somehow link them to Kevin Bacon, typically within six connections. Have you ever played the game Six Degrees of Kevin Bacon?

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Are your 65-year old female customers with college education apt to respond to the same product benefits as your 18-year old single male students? On the heels of a WSJ report Facebook and GM are in talks to rekindle their advertising relationship...

  4. Doodle 4 Google 2012 Winner Travels to Pirate Times

    We found this super cute video of Dylan, alongside two Google reps, unveiling his drawing to fellow students at Prairie School in Racine, Wisconsin. Second-grader Dylan Hoffman of Caledonia, Wisconsin, scored a $30,000 college scholarship, a $50...

  5. How to Launch an English Only Global Search Marketing Campaign

    There are hundreds of thousands of English speaking students who study abroad, those from the families of professionals, college students attending an international college for their bachelor’s, master’s, or doctorate, and those who study a...

  6. Some Googlers Don't Want Their Kids Using Google Products

    The "competition where we invite K-12 students to use their artistic talents to think big and redesign Google's homepage logo for millions to see. The school backs its methods with high rates of graduates going to college and gaining post graduate...

  7. Back to School: Now That’s What I Call a PPC Strategy!

    Before heading back to campus, college students will also spend a total of $5.4 billion on food. For 2011, electronics represent 31 percent of K-12 shoppers’ budgets and 36 percent of college bound students’ projected spend.