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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Santa Clara, Calif.based company, Chegg, is a seasonal business focused on helping college students with resources like textbooks, scholarships and more. Since students go back to school at specific times of the year, Chegg knew it had to start off...

  2. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    There are also tremendous benefits for students. For job-seekers right out of college, using LinkedIn and being in the University job search results is the best way to establish professional credibility, particularly when you have little or no...

  3. Maria Mitchell Google Doodle Honors First Female Astronomer

    Believing observation was most important aspect of learning, she took her students across the U.S.to Colorado in 1878 to observe a total solar eclipse. In 1865, Mitchell was appointed the Vassar College faculty, making her the first female...

  4. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    College shoppers trump other students in terms of spend, Google said. Shoppers for high school students expect to spend $347 on average, people shopping for college expect to spend nearly double that amount at $614 on average.

  5. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    Last spring I had the opportunity to speak with a middle school class about how the students could use the skills they were learning today in a career down the line. It was an amazing experience, and the students asked some outstanding questions...

  6. Six Degrees of Kevin Bacon Comes to Google: Search for Any Actor’s ‘Bacon Number’

    Shortly thereafter, three Albright College students created a party game where friends would throw out a name and they'd somehow link them to Kevin Bacon, typically within six connections. Have you ever played the game Six Degrees of Kevin Bacon?

  7. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Are your 65-year old female customers with college education apt to respond to the same product benefits as your 18-year old single male students? On the heels of a WSJ report Facebook and GM are in talks to rekindle their advertising relationship...