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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Santa Clara, Calif.based company, Chegg, is a seasonal business focused on helping college students with resources like textbooks, scholarships and more. Since students go back to school at specific times of the year, Chegg knew it had to start off...

  2. Google Wins Book Lawsuit: Judge Rules Digitization Service 'Fair Use'

    It advances the progress of the arts and sciences, while maintaining respectful consideration for the rights of authors and other creative individuals, and without adversely impacting the rights of copyright holders," he said, adding that it had...

  3. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    There are also tremendous benefits for students. The Answer to Your Hiring Problems If used correctly with thought behind it, you will find the exact right fit for your company. LinkedIn's tool can be useful to find paid interns and entry-level...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    Just as animal trainers discovered that unpredictable rewards sprinkled in with predictable ones increased dedication and speed of learning, Khan Academy tantalizes students with the promise of a “legendary and unknown” treasure, to generate...