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  1. Are Scholarship Links Considered Unnatural by Google?

    Would it make sense to create a scholarship for veterinary students on my site selling children’s toys? Until recent years, it seemed that almost any kind of link could help your site. But now, Google is getting good at figuring out when a link is...

  2. HVB wins with placements and self-directed products

    And a new series of events, under the banner Trading Campus, aims to educate students about how to trade structured products. HVB onemarkets gains success with expansion into public distribution UniCredit group member HypoVereinsbank onemarkets...

  3. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Yelp has also challenged students to find innovative ways to harness this data, sponsoring a contest worth $5,000. With Yelp's Academic Dataset, it hopes that students will be able to predict how many stars a business will receive, or how often a...

  4. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Santa Clara, Calif.based company, Chegg, is a seasonal business focused on helping college students with resources like textbooks, scholarships and more. Since students go back to school at specific times of the year, Chegg knew it had to start off...

  5. Google Wins Book Lawsuit: Judge Rules Digitization Service 'Fair Use'

    It advances the progress of the arts and sciences, while maintaining respectful consideration for the rights of authors and other creative individuals, and without adversely impacting the rights of copyright holders," he said, adding that it had...

  6. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    There are also tremendous benefits for students. The Answer to Your Hiring Problems If used correctly with thought behind it, you will find the exact right fit for your company. LinkedIn's tool can be useful to find paid interns and entry-level...

  7. Gamification in Marketing: Lessons from the Khan Academy Website

    Just as animal trainers discovered that unpredictable rewards sprinkled in with predictable ones increased dedication and speed of learning, Khan Academy tantalizes students with the promise of a “legendary and unknown” treasure, to generate...