Putting the product front-and-center in schools where students are forced to use them every day is certainly a strategy that ultimately worked for Apple. Microsoft wants schools to use Bing as the default search engine.
They've recognized the value of the Internet in making knowledge available to students, doctors, and scientists around the world who might otherwise have been left in the dark. I talked about how Google+ provided a hub by which users could be tied...
You can promote a free give away of concert tickets, propose dropping marketing paraphernalia off the Empire State Building, offer scholarships to students or any other idea that could possibly lead to generating links.
Alumni associations are generally news-starved and will publish most items on former students, provided the info is somewhat noteworthy. There’s a university level feed, with more campus-wide news, and each college or school within that university...
Students would often search for a professor's name with the phrase [office hours]. Students have an incredibly short attention span. For the current students, this bounce was actually a good thing. Our site had several audience groups: current...
Two Stanford graduate students, Larry Page and Sergey Brin, were thinking about how to make a better search engine. When using AdWords or any advertising medium, you always create ads with the prospect in mind.
He focused on cohorts, a group of students working together through the same academic curriculum. Tober kicked off with some new technical data. He said “SEO visibility” was one of his most important metrics.
It's also interesting to note that, as Glenn Gabe pointed out in "Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search", many students (who are heavy Google users) don't understand the difference between paid and...
Last spring I had the opportunity to speak with a middle school class about how the students could use the skills they were learning today in a career down the line. It was an amazing experience, and the students asked some outstanding questions...
For example, to encourage enrollment for online courses, Berkleemusic posts video music lessons and in-depth clinics with professors to give prospective students a true-to-life preview of online study with this renowned school.
Started in 1998 as a university project by Stanford University students Sergey Brin and Larry Page, Google is now the dominant search engine by no small margin and that didn't evolve slowly. Search engines – webmasters and search engine...
Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...
When I teach students about strategic differentiation, I simply ask them to choose a niche and look at the SERP through that niche’s eyes. In a three-foot wide bed, that meant I had room for only two rows, or a total of about 32 plants.
Ultimately, some teachers say, for students today, “research = Googling. Specifically asked how their students would define the term “research,” most teachers felt that students would define the process as independently gathering information by...
Shortly thereafter, three Albright College students created a party game where friends would throw out a name and they'd somehow link them to Kevin Bacon, typically within six connections. Have you ever played the game Six Degrees of Kevin Bacon?
Bing's social marketing team, along with Waggener Edstrom has been working with HerCampus since early summertime to make the search brand more acceptable and relevant to college students. Dorm decor, fall school fashion, and search engines?
For both teachers and students the new year brings with it a fresh start. Kids of all ages are trading in their swimsuits for backpacks and heading back to class. Now that summer vacation is behind us and a busy Q4 lies ahead, it’s as good a time...
The Bed You're located in a college town and are hoping to attract parents of students who want somewhere nice to stay when they're visiting the kids. I'd contact the local universities and let them know that I was open for business and that...
Combined with other data sets, this all comes together to form these individual user profiles such as moms, students, or business travelers. That also translates to higher performance and monetization for mobile ads.
Do they offer any small scholarship opportunities to college students who are Agriculture majors? The standard answer that most search engine reps give us when we ask about obtaining links is something along the lines of “create great content...
