SEO News

Structured Products

RSS
  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than a competitor based on schema alone), it enables the showcasing of rich snippets, which enhances the search user's experience through...

  2. New Google Shopping Overview & 4 New Tools

    Shopping campaigns are structured so that product groups are cut from the data feed, segmenting remaining products. Product groups in the new PLA structure are based on a breakdown of the data feed based on remaining products, so its important to...

  3. Google Webmaster Tools Adds Debugging Support in Structured Data Dashboard

    If you utilize structured data markup on your websites, you'll be happy to know that Google has added debugging support in the Webmaster Tools console. When people begin working with structured data for implementation on their websites, mistakes...

  4. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    For one thing, using a structured model to reach a variety of potential customers can help greatly increase your own share of voice. Moreover, they primarily rely on third parties to sell their products, most often in a physical store.

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Use the schema.org markup convention, which allows you to provide detailed, structured information about your assets (e.g.products, videos, images, locations, recipes, etc. Several Meetup Groups and marketing organizations in the Windy City plan to...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We need to get even better at structured data since what Google is looking for is pre-defined fields plus metadata, like providing better descriptions for our products. Understand structured data, the semantic web and how Google looks to "link...

  7. Google Rich Snippets Testing Tool Gets New Name, Design, Languages

    Google announced improvements to their rich snippet testing tool late last week, including a new moniker: the Structured Data Testing Tool. The tool is now available in languages other than English to help webmasters from around the world build...