SEO News

Structured Data

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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than a competitor based on schema alone), it enables the showcasing of rich snippets, which enhances the search user's experience through...

  2. Google Starts Penalizing Sites for Rich Snippet Spam

    If you use rich snippets on your websites, you should be aware that Google is now penalizing websites for spamming structured data markup. But there was evidence that Google was attempting to educate webmasters on how to use it correctly when they...

  3. New Google Shopping Overview & 4 New Tools

    Shopping campaigns are structured so that product groups are cut from the data feed, segmenting remaining products. Product groups in the new PLA structure are based on a breakdown of the data feed based on remaining products, so its important to...

  4. Google Webmaster Tools Adds Debugging Support in Structured Data Dashboard

    If you utilize structured data markup on your websites, you'll be happy to know that Google has added debugging support in the Webmaster Tools console. When people begin working with structured data for implementation on their websites, mistakes...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Use the schema.org markup convention, which allows you to provide detailed, structured information about your assets (e.g.products, videos, images, locations, recipes, etc. MD: I am depending more on entry page performance, AdWords, Bing/Yahoo...

  6. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Due to the scope and complexity of Schema.org, it pays to check the quality of your code with the Google Structured Data Testing Tool. Formed from an alliance of the biggest search providers to create a common structured data protocol, Schema.org...

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We need to get even better at structured data since what Google is looking for is pre-defined fields plus metadata, like providing better descriptions for our products. Understand structured data, the semantic web and how Google looks to "link...