Big data enables the prediction of behavior by allowing patterns in metadata to emerge from the data, rather than placing the data into structured databases. After 40 years of structured data analysis, the rise of unstructured data relies on the...
Structured data and content conversations become more technical when we discuss marking up the content on your website so that search engines and multiple devices can access your content in a number of unique and insightful ways.
When you structured your site, you likely chose specific keywords to target with each page or section of content on your site. This feature can help you quickly identify keywords that are relevant, but need a boost from linking or further content...
It's important to have a well-structured Excel file that documents which links you flagged, which ones you removed, and which ones were disavowed (if you need to use the disavow tool for any remaining links).
Is it outside the realm of reality to think that structured data could be (fairly easily) included in one of these cards? His markup is very simple – you could take the code from his page, replace it with your own content, and place it on your own...
We haven't touched authorship, structured data, URL construction or a whole host of things you should be doing these are just some things you need to be checking, but hopefully you get an idea that myopic SEO is not SEO at all.
Structured blog posts with conclusions Before finalizing any content plan, you should always run your ideas through a content types process to align ideas against the relevant content types for your business.
Rich Snippets & Structured Data Structured Data Testing Tool Properly building an XML Sitemap and submitting it to Google is one of the fastest ways to get your content indexed and is often overlooked (this is a must read).
Structured Data, Google Highlighter, and How Can They Help Your Business – ClickZIf you're a small business, Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event...
Let's start by outlining the difference between a structured and unstructured citation. A structured citation is a mention of your business' NAP (business name, address, phone number) on an IYP (Internet Yellow Pages) or directory website (e.g.
Once everything is linked up, use the Structured Data Testing Tool to verify that it's working. Link to Your Content You have three options for linking content to your Google+ profile. Link Your Content to Google
Structured Data First Steps: Adding Schema Location Markup to Your Website How to Add Reviews to Your Site Using Schema Structured Data Markup We're directly plugged into the customer service team and create content based on the needs of the customer.
Multiple Head Elements, Title Tags s important to check the various HTML elements located in the head of the document to make sure they are correctly structured and well-optimized. Unfortunately, there are times that large amount of content never...
Easy content consumption starts with readable text that is organized and structured well. Structured data may not impact your on-page users, but it does have a considerable impact on the search listings for your high-priority content, leading to...
Then have them share their thoughts, either via a structured set of questions or freeform to get more insights. To help you structure your content to better relate to your customers and better frame your purchase triggers, you want to learn:
Outside of these structured conference sessions we’re also continuing the Meet the Experts Roundtables after a successful debut in 2012. Much like SEO, site architecture now needs to take into account the needs of social-media, real-time, and user...
Given the need to perform well in competitive organic SERPs (and to rank for a basket of keywords and keyword variations), SEO landing pages are typically structured much differently than a paid search landing page, with particular emphasis on...
Supporting multiple languages on websites is nothing new, but with browser and search engine technology starting to rely on structured data, it has never been more important to make sure you are using the correct markup.
There are dozens of sites in this neighborhood that have large amounts of structured citations, including Citysearch, YellowPages and Superpages. There are tons of sites out there focused on a single industry that can be great places to obtain...
Above is a structured way of looking at it and breaking it down to make the process easier to digest. Google continues to evolve its algorithm to promote great content and demote sites that are focused on gaming or reverse engineering the algorithm.
