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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Reverse Engineer Competitor Campaign Structure One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed...

  2. So... You Think SEO Has Changed?

    URL Structure Internal Link Structure I don't advocate obsessing over toolbar PageRank, but understanding how PageRank works and how that affects your site's internal link structure will help you rank in any search engine, not just Google.

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Localize URL structure (e.g.http://stores.jcpenney.com/ca/pasorobles/clothing-stores-pasorobles-ca-2755.html) Google has increasingly relied on microdata to better understand web content and recommends that webmasters utilize the Schema.org structure.

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment is set up to capture landing pages containing the word "blog," so feel free to change it accordingly if your blog has as different article navigation structure. Metrics at this level include a landing page URL, campaign source...

  5. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    By providing structure to the chaos of the web, metadata helps people find what they want and gives your content the edge in search engines and social sharing. In fact, titles and descriptions have only become more important as Facebook and other...

  6. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    Therefore, the ramifications could be just as serious, even if you didn't mean to structure your site the way it is now. During audits, I've seen the canonical URL tag botched so many times that I can't even count anymore.