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  1. Search Engine Marketing Checklist for Hotel Marketers

    Examine page URL structure, especially for URLs that may cause duplicate content issues Google Analytics) and review and optimize the internal linking structure of the top 100 pages with the highest Google and Baidu organic search traffic

  2. SEO Is No One-Trick Pony

    Categoryid=94s post from two years ago on proper URL structure. Developing a sound URL structure is very foundational to this effort (you would rather a URL such as www.sitename.com/products/name-of-product than www.mccoysbikeshop.com/Products.aspx?

  3. Google Analytics Content Reports: Understanding the Key Benefits

    This will only be useful to websites that use a consistent sub folder structure in their URLs, or if the URLs are re-written to be suitable through a filter. Be aware that this preview may not be the same version that the user saw if the content...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Reverse Engineer Competitor Campaign Structure One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed...

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Localize URL structure (e.g.http://stores.jcpenney.com/ca/pasorobles/clothing-stores-pasorobles-ca-2755.html) Google has increasingly relied on microdata to better understand web content and recommends that webmasters utilize the Schema.org structure.

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment is set up to capture landing pages containing the word "blog," so feel free to change it accordingly if your blog has as different article navigation structure. Metrics at this level include a landing page URL, campaign source...