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  1. Google Analytics Content Reports: Understanding the Key Benefits

    This will only be useful to websites that use a consistent sub folder structure in their URLs, or if the URLs are re-written to be suitable through a filter. Be aware that this preview may not be the same version that the user saw if the content...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Localize URL structure (e.g.http://stores.jcpenney.com/ca/pasorobles/clothing-stores-pasorobles-ca-2755.html) Google has increasingly relied on microdata to better understand web content and recommends that webmasters utilize the Schema.org structure.

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment is set up to capture landing pages containing the word "blog," so feel free to change it accordingly if your blog has as different article navigation structure. Metrics at this level include a landing page URL, campaign source...

  4. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    By providing structure to the chaos of the web, metadata helps people find what they want and gives your content the edge in search engines and social sharing. In fact, titles and descriptions have only become more important as Facebook and other...