Your internal linking structure is extremely important SEO-wise. Once you do, you can combine your programming skills with SEO best practices coding-wise. This post won't cover every coding problem you can find that impacts SEO, but it does cover...
You won’t regret this decision as your business grows and it’s the ideal starting point for laying the foundation for an SEO inclusive marketing and tech structure. Mid- to large size businesses tend to have similar structure when it comes to...
You can configure search engine friendly URLs (SEF URLs) by selecting the Custom Structure option and adding the following parameter in the text box. This open-source Apache HTTP server module automatically applies web performance best practices to...
For example, title tags were general, the navigation and internal linking structure was relatively weak and unoptimized, the content wasn’t written thoroughly, etc. Also, the internal linking structure didn't consistently link to the canonical...
Site-wide SEO: Technical issues based on known best practices including duplicate content issues, indexing problems, URL structure or any other technical problem that affects your SEO performance. URL structure.
Google is looking at this so be sure there is a clear view of the overall site theme as well as sub-themes flowing into the site through an appropriate folder structure. Be mindful of folder structure as well as relevant, keyword-rich text usage in...
Utilizing any number of the above techniques works if you follow the structure I have identified below. Educate everyone in your company on best practices for SEO. For many search marketers tactical approaches to managing and optimizing SEO...
If you've read the internal link structure articles above you'll know that this strengthens the page linking to my company website, making that link stronger. Rightfully these strategies don't work well anymore (not to be confused with “doesn't...
Still, Van Kets felt he needed a structure to organize and optimize the new strategy and team members he put in place around content. Without doing anything black hat, Van Kets and team followed best practices and soon ranked high for their keywords.
Making a transition to an earned link strategy involves a change in mindset, budget allocation, sometimes organizational structure, and often the hiring of a good quality SEO agency or internal online marketer who can spearhead this transition.
Separate Presentation (CSS) from Structure (HTML) It was about bad SEO practices, like keyword stuffing links and titles, link buying, link selling – the gamut. These are intended as guides to help better the SEO of a site, and are for once you...
This is an opportunity to assess the structure of the site to see where improvement is needed. Once you've found the top 3-5 regularly appearing sites, review their results to identify if they have a keen grasp on title tags, meta description, and...
Avoiding over-optimization of one's website is key, and a natural link graph is important to the search engine algorithms, but our data suggests marketers may have opportunity to build more long-tail anchor text into their internal linking...
Tweet Structure In order to be engaging and interactive like the social media best practices call for, there is an entertainment factor when it comes to Twitter. Let us count the ways.in fact there are so many way in the form of strategies, best...
The reasoning for these results were explained by the structure of the experiment itself with the conclusion statement: Mark Deulisse discusses some of the other important steps in "Top 10 Video SEO Best Practices.
Via the case study, lead scoring is the process of creating a point structure for various demographic, firmographic, and behavioral attributes, such as job title, company size and industry, and email address type (free like Gmail or business...
Then, last August, Google threw in a wrench and rolled out Panda internationally, which has really proved to be quite challenging when you have a .com with either a subdomain or subdirectory structure.
Both had a completely different category structure and tagging facility. The content migration for the new SEW on the new CMS gave us an opportunity to create a single sitemap with a uniform category and tag structure.
Display location ideas: door exits, ticket booths, table placemats, parking structure columns, and drive-thru yard signs. When” opportunities: Entering the location, seated at the location, waiting in line, walking through a parking structure...
Of course, a lot also depends on the organization structure, but that’s a discussion for a different day. So if it’s a SMCOE, then the objective is to ensure that SEO and PPC are integrated into a well-honed process and best practices are followed...
