Crawlability, including XML sitemaps, navigational structure, rich media cautions, graceful degradation, URL structure, robots.txt, crawl rate, access and instruction for Bingbot to crawl the site, and using Ignore URL parameters, where appropriate.
Internal linking also promotes healthy link equity flow throughout a site, allows you to strategically channel link juice to target landing pages, lifts deep pages higher up in the site structure, and improves usability and overall crawlability...
Evaluate image assets, PDF files, flash files, etc for crawlability and SEO implementation. What happens if competitors move content, change structure, etc? They may be the same, they may be different.
Crawlability s a terrible experience for the end user and the engine, and it’s critical that you identify these and rectify the problem on an ongoing basis. Site Structure Site structure and the engine’s ability to crawl the pages of your site will...
This is the second of two articles about key search engine visibility and site crawlability issues for dynamically generated Web sites, organized into an integrated version of their presentations with additional insights.
Laura Thieme and Matt Bailey, both experienced presenters, showed how webmasters could tame the dynamic Web site beast and improve search engine visibility and site crawlability. The two best solutions for the crawlability problem -- lots of pages...
