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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your ads...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    If you aren't sure how to break out your Shopping Campaign, consider running your old PLAs for a couple of days while you structure your new Campaign (keep bids low). Consider what ad groups you want to create under your All Products ad group...

  4. PPC Management: Your Past, Present & Future

    The tactics on this list should maintain the health and structure of your account. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present simultaneously in order to get...

  5. Dorothy Hodgkin Google Doodle Celebrates Biochemist

    The special logo features an X-ray crystallography of 3-D biomolecules, the method used by scientists to determine the 3-D structure of biological molecules. Hodgkin was awarded the Nobel Peace Prize in chemistry in 1964, which she won for...