SEO News


  1. Search Engine Marketing Checklist for Hotel Marketers

    Examine page URL structure, especially for URLs that may cause duplicate content issues Google Analytics) and review and optimize the internal linking structure of the top 100 pages with the highest Google and Baidu organic search traffic

  2. SEO Is No One-Trick Pony

    Categoryid=94s post from two years ago on proper URL structure. Developing a sound URL structure is very foundational to this effort (you would rather a URL such as than

  3. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    AJ Kohn of SEO and marketing consultancy Blind Five Year Old says that "Structured snippets show Google's ongoing emphasis on extracting structure and entities from unstructured content. Kohn suggests structured snippets will organize and enhance...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    This kind of detail makes it much easier for the editorial team to structure idea creation and, ultimately, form each issue plan. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Ensure proper tagging structure (master tag) – Make sure your tagging is correctly implemented so that the data you are seeing is correct. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi...

  7. 3 Ways to Dig Deeper for Bigger Paid Search Success

    You have to ensure certain tagging is in place, you have to think about the campaign and landing page structure so you can best take action. We both got our start at the same place but since then we have both had the opportunity to work at agencies...