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Structure

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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    This kind of detail makes it much easier for the editorial team to structure idea creation and, ultimately, form each issue plan. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Ensure proper tagging structure (master tag) – Make sure your tagging is correctly implemented so that the data you are seeing is correct. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi...

  4. 3 Ways to Dig Deeper for Bigger Paid Search Success

    You have to ensure certain tagging is in place, you have to think about the campaign and landing page structure so you can best take action. We both got our start at the same place but since then we have both had the opportunity to work at agencies...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your ads...

  6. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.