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  1. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains...

  2. Beware of Red Flags When Searching for SEO or Web Dev Services

    The impromptu mockup you’ve put together with Photoshop (I know, you have learned it along the way and become quite dandy at basic functions of the cool Adobe software) looks great and now visions of new traffic streams converting at double the...

  3. Make the Most of Your Social Media Interactions: 9 Tips

    The key to using HootSuite is keeping your streams organized. You’ve made it through the 58-hour work week and it’s time to kick back, relax, and have some fun. You could order pizza and sit on your couch watching “Seinfeld” reruns, or work up the...

  4. Google+ VP: “We Don’t Need Ads to Make Next Week’s Payroll” Like Facebook

    What Facebook is doing, according to Horowitz, is jamming ads, “sponsored things,” into users’ streams, which is “pissing off users and frustrating brands, too. Google+ VP Bradley Horowitz gave an interview on-stage at IGNITION conference that...

  5. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    According to comScore’s Video Metrix for August 2012, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per month, which means this deal brings together the two largest video...

  6. Beyond Links: Reaping the Long-Term Benefits of Content Marketing

    Think of how content will appear in users’ social streams. Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand advocates who are sure to get you even more links...

  7. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    With competing streams of data sources, developers must be able to filter data noise and distinguish accurate business points for local search results and other mapping features when they build mobile apps, social sites, or local directories.