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  1. Twitter Speak From @ to Z – Terms & Definitions

    This glossary contains all the key Twitter terms and definitions, symbols, and tools social media marketers need to know, from @ to Z. In order to get your profile verified you have to be a "highly sought [user] in music, acting, fashion...

  2. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. SEW: How has social media created a new and powerful "backchannel" and why does this fuel the...

  3. Google Takes 'Top Global Brand' Title from Apple [Study]

    During I/O’s three days, the company unveiled Android 4.1 Jelly Bean, the Nexus 7 tablet and the Nexus Q (an orb-shaped media streaming device) and introduced improvements to existing products. Buzz over new and improved products has helped Google...

  4. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    Instead of limiting the creative experiences to the size of the “box” where they’ll be displayed, rich media campaigns allow for a more engaging experience. Along with the expected increase in spending, the shift to “sexier” mobile ad creative has...

  5. Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers

    While the protesters, their cause, and their constituency are the obvious beneficiaries of the extensive news and social media coverage, the benefits can echo well beyond the message to the media companies who carry it.

  6. Is Spotify's Million Signups Through Facebook A Marketing Game Changer?

    Despite complaints about the app limiting its signup through Facebook, Spotify seems to be embracing the growth of social networking media and turning it in to success. Search can promote growth over time, but this shows the power of social media...