The New York Video School was founded by Michael Rosenblum, who has built media networks and TV stations all over the world and is also author of 'iPhone Millionaire' published by McGraw Hill. It's used in promotion, video ads, "how to" and...
YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide best practices.
The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. Publishers should look for opportunities to weave more video content into their...
He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. SEW: How has social media created a new and powerful "backchannel" and why does this fuel the...
During I/O’s three days, the company unveiled Android 4.1 Jelly Bean, the Nexus 7 tablet and the Nexus Q (an orb-shaped media streaming device) and introduced improvements to existing products. Buzz over new and improved products has helped Google...
Hulu ranked first with more than 1.5 billion ads, followed by Google sites with 1.1 billion, Adap.tv with 706 million, BrightRoll Video Network with 683 million, and Specific Media with 611 million. So, video ads viewed have increased 28.2 percent...
Combining the premium content and reach of Yahoo as the world’s leading digital media company with Facebook provides branded advertisers with unmatched opportunity. The company cited patents it held regarding streaming video, advertising, and...
The campaign to defeat Issue 2, known as We Are Ohio, hired political consulting and ad agency The New Media Firm to serve as its principal strategists and produce its television, radio, print and online advertising.
Instead of limiting the creative experiences to the size of the “box” where they’ll be displayed, rich media campaigns allow for a more engaging experience. Along with the expected increase in spending, the shift to “sexier” mobile ad creative has...
It allows partners to capture and switch between multiple video and audio sources, roll in media files and images, as well as add live effects and overlays. This platform integrated live streaming directly into YouTube channels.
Music streaming service Pandora Media's IPO also proved popular, though economic worries later caused the company's stock price to cool. Facebook could be planning to launch its initial public offering (IPO) this May, according to a report from All...
First, we’ll finally learn whether YouTube is a real media company. EH: In today’s digital media world, there are two things brand advertisers care about most: Close association with premium content and broad reach among a target demographic.
In the past month, Hulu Plus launched on three new devices: the Barnes and Nobles’ NOOK Tablet, Amazon’s Kindle Fire, and the WD TV Live Streaming Media Player. Hulu is the only online streaming service to offer in-season content from five out of...
While the protesters, their cause, and their constituency are the obvious beneficiaries of the extensive news and social media coverage, the benefits can echo well beyond the message to the media companies who carry it.
HTML5 has become the new flavor for rich media development and with this new direction of Adobe combined with the growth of mobile devices to access the web, it would seem as if Flash may become a deprecated programming language eventually.
Also holding on to their respective positions were gaming channel Machinima, which ranked third with 17 million viewers, followed by Maker Studios with 9 million, Demand Media with 6.8 million, and Revision3 with 5.4 million.
Despite complaints about the app limiting its signup through Facebook, Spotify seems to be embracing the growth of social networking media and turning it in to success. Search can promote growth over time, but this shows the power of social media...
Machinima.com is a gaming and media streaming website that aims to be a hub for machinima, the art of creating animated videos in real-time virtual 3-D environments. Demand Media ranked fifth with almost 8.4 million viewers.
Although heavily covered in many online media outlets, mention of this service to the search engine community was little to none. July 14 was the official U.S.launch date of the long anticipated streaming music service, Spotify.
My quest to keep track of how the riots were escalating became an investigation into getting the best, most accurate information from social media. Ultimately, speaking as a "search expert", I found following a mixture of users and media types on...
