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  1. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Examples include “free movies”, “free movie streaming” and “free movie websites. One thing I’ve found to be true in my years of working in search marketing is that virtually every company has a good idea of who their top overall competitors are...

  2. Twitter Speak From @ to Z – Terms & Definitions

    There are a few different OAuth authorization styles your developer can use for your app including REST API, Search API, and Streaming API. But if you're new to Twitter, you'll quickly realize Twitter seemingly has its own language.

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    My kids aren’t particularly math-phobic, but the subject has definitely not been as much fun as Facebooking, watching agonizingly slow-streaming Modern Family episodes on Hulu, reading, or even doing nothing.

  4. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    Rumors are flying this week about the possibility YouTube may launch a subscription-based music streaming service to compete with Spotify before the end of the year. If YouTube offers a music streaming service, it wouldn’t be the only move by the...

  5. Most Wanted Celebs Expose Searchers to Malware

    You may want to opt to watch streaming videos or download content from official websites of content providers. Searching for nude pics of Lily Collins? How about Avril Lavigne or Sandra Bullock? McAfee warns that these types of searches, along with...

  6. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    Start live streaming if you have 100+ subscribers: All channels in good standing with at least a hundred subscribers will be able to live stream, within the next few weeks. Finally, Partners and Creators with accounts in good standing will be able...

  7. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Game Console and iOS (likely tablet) viewers watch the most video, consuming an average of 14 streaming videos per visitor per month in January 2013. Marketers already know people are watching online video more than ever, but what are they watching?

  8. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Laying out on the roof deck on a warm summer night with my iPad in hand streaming HBO’s The Newsroom. While the notion of TV everywhere lets us watch TV at will regardless of our physical location, the increasingly seamless ability to channel...