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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...

  2. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    And at a budget-friendly cost of 2 to 3 cents per click on a predetermined $3 to $5 a day budget, YouTube TrueView ads have been a recipe for success for the BBQGuys. For example, VeryPink used YouTube TrueView In-Search ads to reach knitters for 3...

  3. Google AdWords for Video Launches with Improved Targeting on YouTube

    What does the new Google privacy policy, YouTube and Trueview metrics all have in common? There are four types of TrueView ad formats, which enable you to determine exactly where you want your ad to appear on YouTube and the Google Display Network...

  4. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    Working closely with Google, Antal implemented a “hugely successful” YouTube TrueView in-stream ad promotion that increased fan engagement by 700 percent – raising viewership from just over 14,000 to over 117,000 during a 30 day promotion.