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  1. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Yahoo began embedding stream ads, its native ad format of choice, into its news feed in May. Less than four months later, it revealed a company-wide redesign that made way for more stream ads that could be further integrated across Yahoo’s network...

  2. Twitter Speak From @ to Z – Terms & Definitions

    Being involved in a list means you can view the list and only see a stream of Tweets from the users in that list. Click on the list, and you'll get your stream of tweets from only users in that list. This is oftentimes used when breaking news hits...

  3. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Stinson-Ross recommends to lurk and put yourself in listen-only mode before you leap into the stream and understand that questions are as welcome as comments, so use it as a learning tool. All are still valid forms of publicity generators, but...

  4. 21 Ways to Scale Content Promotion for Maximum Exposure

    Guest posting on high-value, authoritative sites (not "write for us" bio link blogs) can yield a steady stream of referred traffic. If you write about a topic that’s currently in the news cycle or has been covered recently in your industry, it’s...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    With a reported 1 million+ downloads in the first few days following the event, spurred on by a stream of tweets, blog posts, coverage by the Wall Street Journal, San Francisco Chronicle, TechCrunch, Chicago Tribune, New York Post, the Hollywood...