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  1. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Yahoo began embedding stream ads, its native ad format of choice, into its news feed in May. Less than four months later, it revealed a company-wide redesign that made way for more stream ads that could be further integrated across Yahoo’s network...

  2. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    Start live streaming if you have 100+ subscribers: All channels in good standing with at least a hundred subscribers will be able to live stream, within the next few weeks. Finally, Partners and Creators with accounts in good standing will be able...

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, online video (that was once relegated to our computer screens) onto the “big screen” of our living rooms. SEW: How has social media created a new and powerful "backchannel" and...

  4. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    If you let yourself, you’ll probably go into several stream of consciousness rants during the interview. Your friends who don’t live in your industry will be able to write many more ads than you can, with a lot fewer self-imposed mental limitations.