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  1. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. This made perfect sense, as marketing naturally incorporates a wide array of tactics...

  2. 5 Tactics to Bridge the Online and Offline Sales Funnel

    Even if none of these tactics fit well for your business, that's OK – but hopefully this article got you thinking about your conversion funnel and how you might be able to improve your sales process. SEM managers face a daunting challenge: marrying...

  3. A Strategy Map for Google Display Network Success

    If you plan to rely on the GDN for a significant portion of your SEM strategy, then diversify your targeting methods. If you have a wide array of targeting methods within your account, then you will be able to mitigate any unstable times within one...

  4. Guidelines for Running a Successful Competitor Brand Name Campaign

    Tactics to Keep in Mind When Implementing While some SEM account managers may frown on this, this tactic can work very well if implemented correctly. Expect Competitors to Follow Suit: Don’t think other SEM managers won't notice you bidding on...

  5. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    Search Marketing Tactics of Aspiring Presidents Search engine marketing (SEM) expenses are largely dependent upon what the site owner desires. The graph below displays what we've unearthed in terms of SEM and how aggressively the candidates promote...