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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Here is a short quiz with answers to help you with your blog optimization strategy. Guest blogging is bad for both social media optimization (SMO) and search engine optimization. For example, since blog software was first invented, I have heard...

  3. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. Search engine optimization remains an important part of the digital marketing landscape, and the path to long...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    As we take stride in 2014, it’s not too late to bring your team up to speed on CRO testing or to bolster your strategy if you’re already doing some testing. Conversion rate optimization (CRO) has quickly shifted the priorities of marketing...

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Creative Content Marketing: From Strategy to Execution When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are...

  6. Why SEO Can't Reside in a Silo

    Having a strategy in place for acquiring your customers' email addresses and incentivizing them to find you on social media is key, and will amplify the overall effectiveness of your SEO campaign. By combining SEO with a great website and effective...

  7. SEO Basics: 8 Essentials When Optimizing Your Site

    Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. In addition to optimizing for the desktop experience, make sure...

  8. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    An orchestrated optimization and deployment of owned assets (website, social media, blog, PR, video, images, etc.amplifies the ability of the brand to reach target audiences, wherever they are. In addition to the optimization of owned, earned and...

  9. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    As a marketer who sits at the intersection of search and social, I have the benefit of seeing many of the world’s top brands realize the positive results of a well-informed cross channel strategy. Not only do these handy marks help us to see the...

  10. The Role of #Hashtags in Social Media and Search

    Are hashtags worthy of being part of your social media strategy? For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. When you optimize conversations, content, and updates with...