However, this approach makes it harder to cater to the long tail – hence the alternative strategy; "publish content as often as possible about as many things as possible in order to become relevant to the maximum number of users possible".
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. All this and much more in our quick recap of search and social marketing...
So if you haven't started thinking about how to execute on your mobile strategy, including how to measure performance, the clock is ticking. And hopefully your company has at least started to build out a mobile strategy to provide a better...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Here's a quick recap of search and social marketing news and tips from the past week. After slamming Google AdWords for taking control away from customers, Bing says "…we do...
Fake it 'til You Make it" is No Longer a Good Strategy Focus on Strategy, Not Tactics Now that Google is incorporating many more signals and data, the safest way to have a natural footprint is to forget about the shortcuts and tactics and focus on...
The B2B SEO needs content marketing to provide destinations for keyword strategy and a means for acquiring links and social media visibility. Evernote is good for keeping track of ideas and draft notes based on content and strategy discussions
Optimizing for Facebook and Graph Search should also be a key part of social SEO strategy. In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search types, and in multiple formats to dominate the...
This year, perhaps focus on doing more of the things that have made your B2B SEO strategy successful first. Short industry-related articles and news information. This was only narrowly ahead of social media and content marketing – two tactics that...
Having a Great Strategy Doesn't Mean You Forget About the Tactics has been a crazy year for seeing SEO evolve - how many years is an Internet year now? But with agile marketing there's no need to change your whole strategy, just make sure you're...
While time will undoubtedly be spent drilling down into a multi-faceted digital strategy plan, necessity should dictate that at the very heart of it lies great content. But a smaller business can execute a successful and effective content strategy.
Social media, influence and social media link building should all form part of your 2013 strategy. A true enterprise SEO strategy across sites, search and social needs executive buy in and support. Your enterprise SEO strategy should be set up to...
This was according to Jay Henderson, Strategy Director, IBM Smarter Commerce. In the wake of Black Friday e-commerce reports, more than a few mainstream media publications have grabbed hold of one particular IBM finding and used it to proclaim...
Don’t be afraid to bid high on some terms either, remember, this is a short-term strategy to help you improve your overall conversion rate. It’s the single most neglected discipline (just ahead of user experience) within the search industry, yet so...
Have a strategy and train the team to understand and execute the mission for sharing quality content. After Google raised the standards for quality content with the Panda Update and integrated social with search, the message was delivered loud and...
Clay Cazier, senior director of SEO Strategy with PM Digital, offers a methodology for measuring the aggregate downstream impact of what he calls the Google Zoo, though he admits it isn't yet perfect.
While infographics have seemingly been around forever, they have only more recently become a staple of the successful online marketing strategy. By focusing on a creative content marketing strategy, you will attract links, likes, shares, referrals...
Competitions are a great way to grow audience via social that you can then engage with in part two of your strategy. Use Highcharts.com to visualize every part of your content strategy; from flow to author or writer workloads to ensure everything...
SEO professionals can also suggest content strategies to create an overall more-rounded marketing strategy such as suggesting a blog post concept in association to a formal press release, or reminders to push certain social media posts harder than...
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options. But, online marketers, here’s a few content strategy...
Fresh content not only helps with your search engine optimization strategy; it shows your social following you are active and engaged in your industry and local community. Industry news - use Google Alerts to deliver relevant headlines to your...
