SEO News

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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Basic search engine optimization (SEO) is fundamental.

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    If you're thinking of starting an SEO or content marketing strategy, be sure to ask the service provider how they are going to account for the trends in mobile organic search behavior, and how they are going to measure discoverability and...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. Example:  Increasing search rank from position 4 at 8.2% CTR...

  4. Google Shopping: Why PLAs Aren't So Bad for Merchants

    If you don’t have the time, knowledge, or the ability to delve into setting up multiple Ad Groups this is a pretty sweet Google Shopping strategy, albeit limited. Depending on how high you’re bidding this strategy might kick you in the butt fiscally.