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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    A Q&A strategy would not only improve your customer service by answering common questions, but it may increase their search presence by ranking for more long-tail keywords. Additionally, by adapting to more conversational/natural search pattern...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  4. Matt Cutts on Links & How to Succeed With Content Marketing

    If you're going to be successful with a content marketing strategy, said Enge, you have to be able to answer the question of what you're contributing. When businesses build a web marketing strategy based on what they can get away with, it's not a...

  5. Google Penguin 2013: How to Evolve Link Building into Real SEO

    While discussed many times, webmasters still struggle with shifting their link building activities to real SEO strategy. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.