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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    It’s also likely to drive lots of insight into which products on your site are working, which can be used as a tool to inform your main search strategy. Breaking your audiences up will allow for a stronger bidding strategy: add higher bid...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  3. Last-Minute SEO - Here Come the Holidays!

    You will definitely reap some results from this strategy in the short term and next year be stronger than ever, so maybe you can take a little bit of that summer off. Suddenly you realize you just missed your holiday window and there is no time to...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Use this strategy to uncover profitable keywords if you are a new advertiser or if you haven’t collected enough Web or call analytics data on your own marketing. Other than using your own keyword data and analytics, another strategy to find...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  6. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. Optimizing Your Content Strategy Through Social Listening

  7. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    A great strategy is to leverage InMails. Leveraging public relations as an SEO strategy can give you a huge leg up over your competitors. It's a low-risk strategy that can yield big rewards. For example, a simple search for "Friends of friends who...

  8. 5 Takeaways From the World Cup for Global Search Marketers

    Plan Ahead With Your Strategy Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). Ernesto Bruce, Adidas America's director of soccer, noted...