Thus, it makes sense to employ a prevention strategy. While online marketing is still a major tool for bringing new customers into your sales funnel, many business transactions are still the result of customers seeing your brand offline and doing a...
Given the growing popularity of Pinterest among users, brands will do well to consider including Pinterest in their SEO and social strategy. Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach 9.3 percent, Yahoo will have 6.2 percent, and AOL will account for 1.1 percent.
Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of Global Mobile Sales and Product Strategy, Google.
Dan Hurley is Director of Search Strategy at Terakeet Corporation, “One of our more successful campaigns leveraged the use of creating real, high-impact investigative journalism on one of our clients, a Connecticut plaintiff attorney specializing...
Rite Aid is using a similar strategy to advertise their flu shots, but is using a more geographic focus: The public also tends to search for specific symptoms that they may have. Walgreens is even including misspellings of their pharmacy such as...
We should take the strategy that worked domestically and roll it out to our additional countries. We have an effective link building strategy domestically. In the U.S.there are tens of millions of non-English speakers who represent a huge potential...
Joel Lunenfeld, Twitter’s VP of Global Brand Strategy, will be a keynote speaker at SES New York 2013. Search Engine Watch (SEW) asked Joel Lunenfeld (JL) four questions about his upcoming keynote. Twitter has become a global town square where...
In 2013 mobile marketing and mobile ranking strategies will form a large piece of SEO strategy with a whole new universe of tactics and metrics rising over the search horizon. The New Mobile SEO Strategy
Does your business have a mobile advertising strategy yet? According to Google’s Surojit Chatterjee, Group Product Manager of Global Mobile Search Ads, “When an advertiser uses click-to-call ads with call extensions and location extensions, we see...
Agencies that manage campaigns across multiple countries have been struggling to provide the right value to advertisers, and that’s both a disservice to the clients, and an opportunity for BlueGlass in our global growth strategy.
Optimizing for Facebook and Graph Search should also be a key part of social SEO strategy. In 2013, taking a page-based approach (as opposed to just a keyword driven approach) is going to be an important factor in your SEO strategy.
You'll have to include a bit more in the way of keywords but the principle behind Coke's strategy carries over and that's to capture the intent and compel the reader to desire more information. Global Rules for Organic and Ad Titles and Descriptions
One term I hear quite frequently that is often ambiguous is the concept of a search "strategy. Does strategy refer to how we are going to integrate organic search optimization activities with other disciplines like social media, paid search...
The ‘Bing it on challenge’ signified a sharper and more aggressive strategy whilst Google’s new paid for shopping results came under scrutiny with the "Scroogled" campaign. The new mobile SEO strategy
A strategy of going with one business line or category, selected by country and its potential ROI or other performance story. Updating global search and media processes requires a strong internal leader with proven experience managing integrated...
A true enterprise SEO strategy across sites, search and social needs executive buy in and support. Your site should be at the center of you SEO strategy. Building your enterprise SEO campaign means you need to recognize every entity in SEO, the...
But without creating a strategy for localizing brand messages to these markets, retailers put these benefits at risk. In September, Debenhams reported a 40 percent rise in online sales in its latest financial year, confirming that its multi-channel...
Clay Cazier, senior director of SEO Strategy with PM Digital, offers a methodology for measuring the aggregate downstream impact of what he calls the Google Zoo, though he admits it isn't yet perfect.
Alright, let's be very, very clear that I'm not saying that a solid link strategy isn't important, but I can't count the number of emails I get talking about building hundreds and even thousands of links per month for ridiculously low rates.
