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  1. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  2. Your SEO Competition Isn't Who You Think It Is

    Here's the problem with not knowing who your online competition really is: Any subsequent competitive analysis – competitive backlink opportunities, keyword discovery, and even content strategy – will be misguided because you will be looking at...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    While 69 percent of marketers agreed the need for "hyper-personalization" in marketing is key, only 39 percent used data and behavior patterns to shape marketing strategy in the past year or so. Allow me to show you the bigger picture – a picture...

  4. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. Not much here has changed except the tactics of how you go about understanding which words are being used by...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Think of all the advantages of a good content strategy: Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks? What changes you need to make in 2014 depends largely...

  7. How B2B Advertisers Can Use Q4 to Dominate Q1

    Create Tiered Conversion Strategy B2B and B2C holiday strategy need to be segmented because this time of year is dramatically different for these advertisers. As a B2B advertiser, this needs to be the core of your Q4 strategy; preparing to dominate...

  8. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. There are a few key questions you should ask yourself when examining your content strategy or when...