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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    While 69 percent of marketers agreed the need for "hyper-personalization" in marketing is key, only 39 percent used data and behavior patterns to shape marketing strategy in the past year or so. Allow me to show you the bigger picture – a picture...

  2. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. Not much here has changed except the tactics of how you go about understanding which words are being used by...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Consider the Consumer When Developing a Mobile Paid Search Strategy Cobbling together a mobile strategy won't cut it. With 2014 shaping up to be a banner year for mobile, here's how marketers should equip their paid search and social campaigns to...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Think of all the advantages of a good content strategy: Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks? What changes you need to make in 2014 depends largely...

  6. How B2B Advertisers Can Use Q4 to Dominate Q1

    Create Tiered Conversion Strategy B2B and B2C holiday strategy need to be segmented because this time of year is dramatically different for these advertisers. As a B2B advertiser, this needs to be the core of your Q4 strategy; preparing to dominate...

  7. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. There are a few key questions you should ask yourself when examining your content strategy or when...

  8. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Agree to create strategy first, channel second. Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey and business...

  9. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    Marketers need to adjust their long-term strategy as they rely on keyword data less and less. SEOs Strike Out as Google Encrypts Signed-in Search Data Unfortunately for site owners and marketers, the "(not provided)" data has only grown since...

  10. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...