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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    In the travel industry, Airbnb.com is one such superstar - due to the disruptive nature of their business model and a sound PR strategy. By exploring the source links, we've been able to see the news coverage in context and understand something of...

  2. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. By understanding what is being said, you can help craft your content strategy.

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here are some that are worth considering: This post will walk you through DoubleClick Search's Display Remarketing from search ads...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Plan Ahead With Your Strategy Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). It was crazy and intense, and for those in the search...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Also, this strategy is proactive because this is how good account managers provide new strategies and leadership. There is risk involved in this strategy because you are not truly in control of your traffic; you're allowing Google to match queries...