Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. It is important to also blend your SEO strategy and web design with actually usability – what happens once users hit your site.
Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often cheaper than the correctly spelled...
Yet, many people are still trying to figure out exactly how social plays into their search strategy. For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy...
Search engine optimization (SEO) has changed dramatically over the years and will continue to change. It is also the point where the keyword should be included in the full content marketing strategy and further planning done on the type of content...
Failing to plan will only prevent you from executing a strategy, as you will be too busy reacting to what is wrong. Before you start to deep dive into planning and executing your strategy, you must make sure you know the answers to two critical...
Dan Hurley is Director of Search Strategy at Terakeet Corporation, “One of our more successful campaigns leveraged the use of creating real, high-impact investigative journalism on one of our clients, a Connecticut plaintiff attorney specializing...
Content Strategy Considerations Above the fold issues, content strategy, internal links, and mobile specifics can trip you up. There are a number of considerations for content strategy when converting to a responsive design.
This knowledge will fuel content, product development, and overall marketing strategy. But those that are, will have knowledge, experience and unique perspectives that can enrich your internal search marketing integration (SMI) efforts by weaving...
Combining quality with intelligent hosting and optimization practices are your best bets for making video a successful part of your content marketing strategy. When developing your video strategy, it's important to ask yourself in a serious way...
Many businesses were taken off guard when it first hit and have paid search engine optimization (SEO) consultants a large sum to recover prior search performance levels. Panda changed the rules – prioritizing text content over other attributes...
Therefore, an SEO must keep branding initiatives carefully aligned with an overall strategy. As the search engines widen their gaze and perfect the techniques they use to measure content quality, brand sentiment and relevance, the optimization of a...
This year, perhaps focus on doing more of the things that have made your B2B SEO strategy successful first. Coupled with conversion optimization and the development of solid lead management principles, much of ongoing B2B SEO is driven through new...
Inspired by Richard Kirk's open performance review of the Performics SEO strategy, I set out to establish some benchmarks for successful content ideas in 2012 as a basis to award specific badges of honor for each article.
Thus you can decide whether to bid more or revise your campaign strategy such as by shifting your focus to less competitive long-tail keywords. Ad copy optimization is probably the easiest tactic to deploy quickly during the hectic holiday season.
This is a great resource for marketers without a lot of extra time, but with a need for added value from their content strategy.so that should be just about every one of you reading this right now. If you not yet familiar with the Bing Ads...
These opportunities could be secured by more aggressive or effective search optimization activities. Which product category should my SEO strategy focus on? You would then have an approximate ROI for this strategy.
Last week, Altimeter Group published its report "The Converged Media Imperative," which explores how paid, owned, and earned media can join together to become a disruptive force in digital marketing strategy.
Understanding how each channel can help you acquire a new customer is essential to a successful marketing strategy. Optimization of Channel Sequencing Paid search plays a pivotal role in converting new customers.
I'm also the co-founder of Keyword Strategy, a web-based content marketing tool. FC: A lot of that growth happened naturally, but I became aware of the importance of search engine optimization about three years ago.
Insight into what people are searching for in popular search engines is the cornerstone to a successful search engine marketing strategy. HubSpot is a comprehensive inbound marketing software that provides some search engine optimization tools.
