It is important to also blend your SEO strategy and web design with actually usability – what happens once users hit your site. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy
Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Analyzing your website data with Google Analytics is much like mining for...
All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization, content strategy, and more. Keyword strategy Content strategy
Whatever your specific approach is, please question that approach if it's exactly the same as your desktop strategy. Yes, they aren't exactly the same thing, and every bit of detail and optimization available at the device level is helpful, but...
Effective content marketers follow a three-step audience research, planning, and measurement process to maximize the odds that their content strategy is going to reach and engage the intended target audience.
Takeaway: If you've had a Page for a few years, and still only have 14 likes, then you should start refining your social strategy today. Build a strong social strategy now, and begin to engage users as soon as possible.
Now is a great time to review and re-think your confirmation page strategy. However, one step in the conversion optimization process often gets overlooked: your purchase/lead confirmation page. The conversion optimization discussion focuses (and...
Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often cheaper than the correctly spelled...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
Just as mobile optimization covers how content is displayed, mobile content strategy ensures that the right content is shown within that optimized interface. Content strategy is all about matching visitor intent with the right message to meet user...
Content Strategy and Production: Armed with site crawls and a background in content strategy, SEOs can help drive decisions around content creation, consolidation, and production. Traditional SEO provides a proven and stable foundation from which...
For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy at iCrossing, member of the board of directors and vice president at SEMPO, and author of "Search t...
When you start to plan your mobile strategy, you have to think about what content you want to leverage, and how you're going to leverage it. And hopefully your company has at least started to build out a mobile strategy to provide a better...
That's still true to a certain extent, but the bidding has shifted that responsibility over to you, and so if you're outsmarting your competitors with your bidding strategy, you're actually benefiting from that.
Given all of these different areas to focus on for mobile, you need to adapt your strategy. How to Approach Mobile Conversion Optimization Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep...
An attendee asked about his keyword match type strategy for a new account. Understand your metrics, your margins, your costs, and base your return goals on strategy – not forecasts. Big Data was the keyword for the day and the topic of the keynote...
GDN Strategy Diversification If you plan to rely on the GDN for a significant portion of your SEM strategy, then diversify your targeting methods. As with the Search Network, success stems from a thorough plan and persistent optimization.
Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Basic search engine optimization (SEO) is fundamental.
Even if you get by this next update, learn to truly appreciate the meaning of a true citation and adjust your marketing strategy accordingly. I can't project the exact best strategy for sites that I have not even looked at, but I do know that...
Tying Trend Data into Your Keyword Strategy All of these trend sources can be leveraged to develop a seasonal keyword strategy. For further trend optimization and reach, the top 10 keywords for the season should be circulated to teams in charge of...
