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Strategy Media Marketing

  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  2. Conquering Content Marketing, Step 5: Measurement

    Once the story broke about how American Denim hacked into my email to copy our campaign strategy, there was a strong media backlash again the company. This informed Lisa's strategy of turning the hacking scandal into news which created exposure for...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy. Rome wasn't built in a day and a great content marketing strategy can't be developed overnight.