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  1. Delving Into the Auction Insights Report

    This report is vital to an advertiser’s analysis, as the bidding strategy of others has a direct impact on results. Quite often we will see fluctuations in our cost-per-click (CPC) on specific keywords despite our strategy remaining constant.

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    A diversified link-building strategy is the key They use different keyword phrases or search strings to link back to the same site. But before you embark on your own link-building campaign, it is important to get your overall link-building strategy...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Also, keep in mind that a successful SEO strategy can be perceived as unsuccessful only because the goals are so completely unrealistic. With an incremental strategy, you can optimize for one product or service, and after you've achieved success...

  4. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    So is bidding on your brand always the best strategy? Below are five key things to think about when determining your strategy for bidding on your brand terms, and some insights on each: While it's important for everyone to share in the sandbox, it...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Other than using your own keyword data and analytics, another strategy to find profitable keywords is to spy on your competition. Use this strategy to uncover profitable keywords if you are a new advertiser or if you haven’t collected enough Web or...