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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    At the core of any SEO marketing strategy, one of those goals is simply to get traffic. It's for this reason, it was a strategy that many websites employed, not necessarily as a link building strategy but rather so they didn't always have to always...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Keyword Stuffing: Overuse of keywords on your pages.

  3. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Using both together allows you greater insight into the factors contributing to the success—or lack thereof—of your SEO strategy. The diagnostic tools category is comprised of 7 subcategories: keyword research, link explorer, fetch as Bingbot...

  4. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Now that we know where our site shows up in organic for the top PPC keyword/landing URL combinations, we can begin forming strategy. Using PPC Data to Guide SEO Strategy Additional Thoughts on SEO Strategy in a 100% '(Not Provided)' World

  5. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. A Good Content Strategy: The Basics To better understand how to develop an effective content strategy, it...